My Creative Team Develops, Builds, Launches Web Site For SHUR-LINE

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My Creative Team has designed, built and launched a new high-content Web site for top painting accessory brand, SHUR-LINE. The site, http://www.shurline.com is aimed primarily at a do-it-yourself audience and offers inspirational painting ideas, as well as technical painting information in a portal-style Web site similar to HGTV.com.

SHUR-LINE web site designed by My Creative Team

Through our research, we recognize the need to tie painting education and inspiration together - something no other paint applicator company is doing. Our goal for shurline.com was to create an online destination where visitors can get the how-to education and product information they need as well as the inspiration to get started on their own project.

My Creative Team has designed, built and launched a new high-content Web site for top painting accessory brand, SHUR-LINE. The site, http://www.shurline.com is aimed primarily at a do-it-yourself audience and offers inspirational painting ideas, as well as technical painting information in a portal-style Web site similar to HGTV.com.

"At SHUR-LINE, we've conducted extensive consumer research on the DIY painter," said Vice President of Marketing Curt Rahilly. "Through our research, we recognize the need to tie painting education and inspiration together - something no other paint applicator company is doing. Our goal for shurline.com was to create an online destination where visitors can get the how-to education and product information they need as well as the inspiration to get started on their own project."

My Project Assistant is a helpful Web site application that asks a few key questions and then provides visitors a printable shopping list that even estimates how much wall and trim paint is needed.

"My Creative Team has helped us develop an interactive site that provides DIYers with everything they need to get started on their next project," said Rahilly.

SHUR-LINE is a leading designer and manufacturer of paint application products. A Newell Rubbermaid company, SHUR-LINE markets a full line of innovative paint application and paint-related products for do-it-yourself consumers and professional contractors under the Rubbermaid and SHUR-LINE brands. Headquartered in Huntersville, NC, SHUR-LINE employs 800 people.

My Creative Team is a Huntersville, NC-based network of highly experienced and talented independent professionals that gives clients better work that's a better value. The ad agency delivers great work, on time and on target, and that makes the client look good.

Services include turnkey website development and promotion, presentation development, email marketing programs, pay-per-click advertising, advertising, media planning and buying, PR, and video production. Clients range from Irwin Industrial Tools, National Gypsum and Rubbermaid to rapidly growing firms like Bank of Commerce, TechStructures and Companion Cabinet Software.

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HARRY HOOVER
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