It's great to be considered a top performer, but until we hit 100 percent there is still room for improvement
OTTAWA (PRWEB) March 11, 2008
The NetPromoter Score was developed to quantify a high-value activity that was previously difficult to measure reliably - "word of mouth" recommendations. The scores are based on customer answers to one core question: Would you recommend us to a friend or colleague? The final score is the result of subtracting the percentage of customers who are considered detractors (less likely to recommend a company or its products) from the promoters (those highly likely to recommend a company or its products).
According to MyFax executives, the high NetPromoter Score is a natural outgrowth of the company's dedication to providing a superior customer experience through product innovation and customer support.
"We're committed to making sure MyFax helps our customers work better and more efficiently," said Joseph Nour, CEO of Protus IP Solutions, the provider of MyFax. "For a company like ours, the true measure of success is whether our customers like what we're doing enough to put their own reputations on the line and recommend us to others. That's an action that drives profitability and growth. We've put a lot of effort into making sure our MyFax service and the people who support it are top-notch. It's good to see that effort validated by our customers."
MyFax's score of 79 percent is even more remarkable in light of NetPromoter's statement that the "average firm sputters along at an NPS efficiency of only five to 10 percent." This customer affinity is one of the reasons MyFax has been growing at a rate that eclipses the Internet fax service industry specifically, as well as the economy in general.
"It's great to be considered a top performer, but until we hit 100 percent there is still room for improvement," Nour said. "We have no plans to rest on our laurels. Instead, we will continue to evolve our products, systems and service to assure that they reflect the ever-changing needs of our customers."
MyFax is the fastest growing Internet fax service used by individuals, small, medium and large businesses to send and receive faxes using existing email accounts or the web. MyFax offers services in North America and Europe, including the United Kingdom to industries recognized among the fastest growing adopters of internet fax including finance, insurance, real estate, healthcare, transportation and government. More than 15,000 new customers subscribe to MyFax each month. Additional information is available at http://www.myfax.com and http://www.myfax.uk.com .