Create the #1 Recipe Collection! Search. Save. Share. It´s Fun And Easy!

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Today Hoorray, the fast growing recipe app and website, is announcing some major news that will be key to its future growth.

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Search through the best recipes!

“Whether you are looking for quick, easy and delicious everyday meals or food for special moments - with My Great Recipes you have America's most delicious recipes & food at your fingertips” - said Martin Tonnesson, My Great Recipes founder and CEO.

Firstly, Hoorray will make a name change from Hoorray to My Great Recipes. The change is done in order to emphasize even more the unique and very important benefit of the app and website and its superb content quality.

Secondly, My Great Recipes will also significantly improve the search functionality which includes adding over 100 000 recipes to its searchable database. Their unique popularity rating enables My Great Recipes to measure the quality of recipes from millions of users, food sites and bloggers. The higher the popularity rating of a recipe - the higher ranking it gets in the search engine.

Thirdly, My Great Recipes will open up the website and app, so everyone will be able to access them without registration. This also means that all My Great Recipes quality content will be searchable on the internet from now on.

There is no registration requirement to search all the great recipes, collections and profiles on My Great Recipes, but if a user signs up they get free access to additional features including a Personal Profile Page, Newsfeed, Save a Recipe, Share a Recipe, Like and Comment a Recipe, Create a Recipe, Create a Collection, Create a Post, Shopping list, Newsletters and much more.

“Whether you are looking for quick, easy and delicious everyday meals or food for special moments - with My Great Recipes you have America´s most delicious recipes & food at your fingertips” - said Martin Tonnesson, My Great Recipes founder and CEO of IMP Digital and it´s parent company International Masters Publishers (IMP). “The question "What´s for dinner?" will now always have an answer!”

With My Great Recipes food enthusiasts can create their #1 recipe collection that they can access on the web, mobile and tablets. Search through the best recipes! Save recipe favorites! Share recipes with family & friends! All in a fun & easy way!

ABOUT MY GREAT RECIPES:
My Great Recipes (previously Hoorray) is created by IMP Digital and it´s parent company International Masters Publishers (IMP), a well-known international publisher of high-quality recipe collections in the U.S. for more than 30 years. My Great Recipes is available as a free app download in the Apple iTunes and the Google Appstore or on http://www.mygreatrecipes.com.

MEDIA CONTACTS:
For more information and creative assets including logo please contact My Great Recipes on info(at)mygreatrecipes(dot)com

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Kiril Jakimovski
kiril.jakimovski@alite-international.com
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