myShape.com Offers Spring Fashions That Fit and Flatter: Innovative Online Women's Retailer is Changing the Way Women Shop for Clothes!

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myShape.com announced today its new spring fashion launch. Days are getting longer, pants and skirts are getting shorter. The choices abound but instead of wading through style after style online or in the stores, myShape offers each woman her own personal store with spring fashions that are chosen for her. myShape's patent-pending ShapeMatch(TM) system matches the measurements and fashion attributes of ready-to-wear clothing to a woman's specific measurements, style preferences and body shape, eliminating the time and frustration of searching for clothing that fits and looks good on her.

BusinessWire

BusinessWire

I love designing for myShape because they look at the current trends, and also consider a woman's body shape. They find sexy and easy to wear dresses in fun colors!

    myShape.com(TM) helps to resolve the big question of 'How do I wear trendy clothes and still suit my body type?' explains Lilly Berelovich, CEO of Fashion Snoops, a trend service based in New York City. "Let me give you an example. This spring is all about shorts and cropped pants; Bermuda shorts, pedal pushers, capris, clam diggers, you name them. By organizing looks and fashions by shape, every consumer can be 'trendy' without falling 'victim' to fashion, and buying into a trend on the wrong level. MyShape takes the unpleasant gamble out of the shopping experience."

Very feminine styling dominates spring 2007. Skirts, dresses and blouses explode upon the scene, romance and feminine dressing are in the air! Dresses in balloon and trapeze shapes are popular, as is the baby doll dress. Pants will become wider, and gauchos in many different fabrics will be featured. Flirty, fun and feminine says spring 2007!

Each of the letters in myShape (M, Y, S, H, A, P, E) represents one of seven overall body shapes. myShape.com offers fashion across all shapes and sizes including petite, plus and tall lengths on pants. Once a woman completes her profile, she is linked to her personal online shop containing only the clothes that flatter her shape, match her measurements and reflect her style and fit preferences. myShape offers free shipping both ways for members. Within her personal store she can shop quickly and efficiently, knowing any purchase will flatter and the process will always be easy and enjoyable.

myShape carries a variety of styles from distinctive designers including: Charlotte Tarantola, Cynthia Steffe, Dana Buchman, Finley, Isda, Laundry by Design, Nara Camicie, Notice, Sigrid Olsen, Sweet Pea, Vertigo and Womyn.

"I love designing for myShape because they look at the current trends, and also consider a woman's body shape. They find sexy and easy to wear dresses in fun colors!" says Notice Designer Randa Allan.

About myShape

myShape (http://www.myshape.com) is an innovative online women's fashion retailer providing members a personal clothing shop with clothing that match her measurements, body shape and preferences. myShape simplifies online shopping, giving women a great way to easily shop for clothes that fit and flatter - making shopping effortless and fun!

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Carla Perez Sameth
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