The Berke Group Partners with AboutFace to Offer a Comprehensive Solution for Improving Sales Performance

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The Berke Group announced today its partnership with AboutFace, an Atlanta-based mystery shopping company, in a strategic expansion of The Berke Group's sales consulting services.

We are thrilled to be working with Paige Hall, President and CEO of AboutFace, and her outstanding organization

The Berke Group is pleased to announce its partnership with AboutFace, an Atlanta-based mystery shopping company, in an expansion of The Berke Group's suite of services to improve sales performance within client organizations. In addition to The Berke Group's proven sales systems, which empower client organizations with the process, knowledge and skills necessary to maximize their sales success in a competitive environment, AboutFace adds a much-needed measurement component to provide objective feedback regarding salespeople's performance.

"The old business adage 'without measurement, there can be no improvement' is absolutely true," notes The Berke Group's Sales Practice Leader, Jon Fogg. "AboutFace's mystery shopping programs will provide our clients with objective, actionable feedback regarding how effectively their salespeople are implementing the sales systems and techniques with which The Berke Group is equipping them. AboutFace enables us to 'close the performance loop' so to speak."

The Berke Group's sales practice meets salespeople at their point of need - how to help customers buy in an increasingly competitive environment in which the rules are always changing and competitors are all offering the same promises. With proven success in one of the toughest markets today, new home sales, The Berke Group teaches salespeople how to differentiate themselves through building strong customer relationships vs. relying on sales methods that are no longer viable in the current environment.

"There is only so much information that can be gleaned from sales numbers," shares Fogg. "Our partnership with AboutFace enables us to offer clients insight into how effectively their salespeople are implementing the principles we're helping them learn. We're able to reinforce strengths, nip bad habits in the bud, and measure progress to ensure sales process is aligned with sales success."

The Berke Group was attracted to AboutFace's mystery shopping programs due to the unique depth of the company's commitment to helping clients understand how their salespeople are perceived by customers. While most companies try to lessen the amount of detail their mystery shoppers submit, AboutFace encourages thoroughness, knowing their clients can't improve something they don't fully understand. Moreover, AboutFace's sophisticated, yet easy-to-use, online reporting system provides clients with 24/7 access to mystery shop results, as well as a host of features designed to equip them with the information needed to continually improve sales performance.

"We are thrilled to be working with Paige Hall, President and CEO of AboutFace, and her outstanding organization," notes Kelly Land, President of The Berke Group. "We feel our priorities are very much aligned in terms of partnering with our clients to facilitate improvement in their sales organizations. We look forward to the upcoming year and to driving meaningful, measurable results for our clients."

About The Berke Group

The Berke Group is an assessment and consulting company specializing in employee selection, management, retention, and sales performance. We are creators of the Berke Assessment, an online hiring assessment measuring candidates' natural talents, behaviors and personality traits against job requirements and company culture. For more information on The Berke Group's sales practice, call us at 888-220-7611 or visit our website at

About AboutFace

Founded in 1994, AboutFaceâ„¢ is the world's premier mystery shopping company. An Atlanta-based company whose sole focus is improving a client's business, AboutFace uses mystery shopping and follow-up training to help companies and teams reach their full potential. Its secret shopping programs effectively allow clients to hold a mirror up to their business, urging them to look inward and discover all that is good and not so good about how they operate.


Kara Land, Director of Marketing
The Berke Group


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