(PRWEB) November 08, 2012
Protect laptops. They are worth a lot of money. A 2009 Ponemon Institute research study titled “The Cost of a Lost Laptop” sponsored by Intel Corporation finds that the average value of a lost laptop is $49,246. My Stuff Lost and Found http://www.mystufflostandfound.com partnered with Okoban® and Travel Sentry®, protects laptops and other valuables by providing convenient online access to Okoban’s free global lost and found service for life (no annual renewal fees) by offering sturdy tracker tags to place and register valuables in a secure, private tracking system to protect and recover lost valuables anywhere in the world.
But $49,246 seems like a lot of money for a lost laptop. What makes up this cost? The study concluded that "this value is based on seven cost components: replacement cost, detection, forensics, data breach, lost intellectual property costs, lost productivity and legal, consulting and regulatory expenses." When a data breach occurs the cost is driven up by as much as 80%.
Time to recovery is a significant cost factor. The study shows that the elapsed time for getting the laptop returned is a major component of determining the amount of the loss. Ponemon found that “the faster the company learns that a laptop is lost” [and can recover it] “the lower the average cost. If a company discovers the loss in the same day, the average cost is $8,850. If it takes more than one week, the average cost rises significantly to approximately $115,849.” So getting the valuable laptop back quickly is critical.
Laptop losses are quite common. A 2008 Ponemon Institute research study for Dell found nearly 2,000 laptops are left at US airport security checkpoints every day. Of those, less than one-third are returned, simply because finding the owner is so difficult. Sadly, the remaining two-thirds are sold as salvage.
Then here’s the challenge. How do you connect a lost laptop (or any other valuable) and the owner in the shortest possible time, anywhere in the world? “We have all lost valuable stuff, and we have also all found someone else’s lost valuable stuff that we wished to return but had no way to contact the owner” says Gordon Burns, CEO of My Stuff Lost and Found. “Now there is a solution – Okoban. Your lost valuable finds you.”
Quick recovery of the lost item is the key. Here’s how the Okoban free global lost and found system works. A purchaser, after receiving the Okoban tracker tags from mystufflostandfound.com affixes a tag on the valuable and registers the item on a secure personal account at http://www.okoban.com. Later, a finder of the lost valuable enters the Unique Identification (UID) on the Okoban website and the Okoban system immediately notifies the owner with a secure, private email and text message of the found valuable and its recovery location. Often the lost valuable finds the owner before the owner realizes the item is lost.
Allen Davidson, partner with Okoban and Travel Sentry, sees this as an opportunity to greatly expand the security over one’s possessions. “Okoban is where technology and goodwill come together. My Stuff Lost and Found, Okoban and Travel Sentry offer more opportunities for connecting the finder to the owner quickly and effectively.”
“The peace of mind afforded by this product is invaluable. For such a small investment, you can greatly increase your odds of having your lost item returned quickly” says Davidson. “The finder service is free for life, anywhere in the world.”
Okoban is a tracking service for valuables provided by Travel Sentry, the company that licenses the TSA accessible locks sold at tens of thousands of retail outlets, by over 400 luggage manufacturers worldwide and currently installed on 200 million luggage products everywhere.
While any individual has access to the system for reporting found items, much of the time “frequent finders” such as TSA, airports, airlines, rail, maritime, coach, rental car and hotel companies are the one’s making these reports. Travel Sentry works with major "frequent finder” institutions through special accounts and access to Okoban via the WorldTracer system, which is used by virtually all airlines.
Okoban is the only property registration system linked to the airline industry tracing system used by over 400 airline companies in over 2,000 airports worldwide. Okoban is directly linked to the SITA/IATA World Tracer system.
My Stuff Lost and Found, founded in 2012, provides convenient worldwide online sales of Okoban’s sturdy tracker tags for laptops, phones, tablets, lost passports, luggage, cameras, pets and other valuables. Mystufflostandfound.com is the online gateway to Okoban's tracking service for valuables and free global lost and found service for life. To find out more on how technology can protect your valuables, visit http://www.mystufflostandfound.com