PunchTab Releases “Mythbusting Incentive Programs," Expert Guide for Marketers Who Want to Increase Engagement

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Guide dispels common myths around incentive marketing and provides tips to execute successful loyalty campaigns.

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The guide is invaluable for both marketers who are new to the incentive space, and veterans looking to maximize the benefits of their incentive program.

PunchTab Inc., the leading incentivizes and engagement platform powering loyalty programs and multi-channel campaigns, today announced the availability of its new expert guide: Mythbusting Incentive Programs. The guide empowers marketers to execute successful incentivized engagement programs by dispelling common myths and answering questions such as:

  •     Do incentive programs only attract coupon and sweepstakes hunters?
  •     Can online rewards be used to drive offline actions?
  •     Should B2B marketers write off incentive campaigns as consumer only?

Using case studies and best practices derived from thousands of loyalty programs, Mythbusting Incentive Programs provides marketers with insights and tips on how to create an incentive campaign for any budget, secure long-term engagement from incentivized customers, and drive offline activity using incentive programs.

This whitepaper is a must-read for marketers thinking about launching incentive campaigns or adding social rewards to loyalty programs. The guide is invaluable for both marketers who are new to the incentive space and veterans looking to maximize the benefits of their incentive program.

“Despite the broad adoption of incentive and loyalty programs, common misperceptions still persist, so it was time to get the facts out there based on what we’ve learned working with hundreds of companies,” said Angela Sanfilippo, Superwoman of PunchTab. “This latest expert guide will provide marketers with insights on why and how social rewards and incentives can drive engagement for almost any marketing campaign or loyalty program.”

You can download the free Mythbusting Incentive Programs expert guide by visiting: http://engagement.punchtab.com/mythbusting-incentive-programs.

About PunchTab

Founded in January 2011, PunchTab is a multi-channel loyalty and engagement platform that enables agencies, brands and enterprise organizations to incentivize user behavior and drive business success. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing and UGC and awareness campaigns to sophisticated B2E and B2B programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social and real-world rewards. For more information, please visit http://www.punchtab.com.

Robyn Hannah

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