Tweet With Your Most Like-Minded People! MyTrybe Launches

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MyTrybe.com launches first-of-its-kind social network that connects users to their most like-minded people. Like Twittering with your most behaviorally similar people. Adam Lambert not official spokesperson.

A user's most similar people in style

Everyone naturally gravitates to people who share personal values. They can be hard to find and become friends, colleagues, lovers, and sources of valued information

MyTrybe.com today launched the first social network that connects users to their most like-minded people. Users can now interact with their most behaviorally similar people - their "Trybe" - like they do with friends and colleagues on Facebook, Twitter, LinkedIn and other popular networks.

"Everyone naturally gravitates to people who share personal values. They can be hard to find and become friends, colleagues, lovers, and sources of valued information," says CEO Daniel Gluck. "MyTrybe facilitates the connecting and communication between you and your most like-minded people."

MyTrybe's interface highlights a simple, real-time news feed from a user's Trybe. Users can post thoughts, ask questions, share ideas and links as they do with people they know on Facebook and Twitter - but with their most like-minded people. MyTrybe's platform automatically discovers and connects behaviorally similar people in real time.

"People are excited to build social connections to others who share personal values and behavior. It's like going to a friend's party or social event where you may know few personally but do know they share your sensibilities," says Gluck. "MyTrybe enables users to connect to their personal psychographic of users and interact with them as they do with known friends and colleagues."

Social network users increasingly value quality over quantity in their social connections. Whereas Twitter, Facebook and other networks can encourage mass follows, noise and friend fatigue, MyTrybe vets only the most behaviorally similar people to each user, offering them the ability to build a more meaningful social network.

MyTrybe builds Trybes by processing ratings, quizzes, and other user behavior with its patent-pending behavioral targeting engine. It continually refines each user's network in real-time and keeps them connected to its activity. Users can build Trybes in areas like style, humor, politics, and more. Users can also check their compatibility between themselves and any other user by visiting their profile page.

About MyTrybe: Founded in 2007, MyTrybe's mission is to bring together like-minded people based on their shared values. Anyone can sign up for MyTrybe and interact with people like themselves, based on their behavioral similarity. MyTrybe is privately held and headquartered in New York, NY. http://www.mytrybe.com

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Michele Demers
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