In addition, their integrity and commitment to leading edge innovations makes them the perfect fit in our business model, which is to provide value for our customers.
Colchester VT (Vocus) May 5, 2008
MyWebGrocer and adplex, announced today a strategic services alliance. Under the partnership, MyWebGrocer will be the exclusive advertising Network and on-line advertising tool for adplex to make available for their customers.
This alliance takes full advantage of each company's strengths. MyWebGrocer is the industry leader in providing internet solutions to over 80 retail grocery chains. adplex is a full service marketing service firm with in-depth consumer retail expertise offering a full range of services. With the addition of adplex and their customers to the MyWebGrocer Ad Network, the network now services retailers covering 75% of the US, with over 3,500 stores and 3 million unique users per month.
"After a few years of internal development of our own solution, we recognized that MyWebGrocer is the industry leader in providing internet advertising solutions," stated Ed Raine, President of adplex. "In addition, their integrity and commitment to leading edge innovations makes them the perfect fit in our business model, which is to provide value for our customers."
"MyWebGrocer is thrilled to be the selected partner for adplex" stated Rich Tarrant CEO of MyWebGrocer. "Through this partnership, retailers like Delhaize America, who currently receive the benefit of adplex's printing and marketing services, will now have access to MyWebGrocer internet applications to enhance their customer acquisition and retention strategies. Additionally, this continues MWG leadership in creating the largest retail grocery digital ad network in the industry."
About adplex: adplex offers innovative consumer marketing services that combine technology tools with marketing strategy to help clients maximize customer acquisition, retention and sales growth. With a 26-year history, this firm offers start-to-finish, in-house digital and proven marketing solutions including strategy development, direct marketing, loyalty marketing, market research and analytics, creative, production, photography, printing and distribution as well as several technology solutions including a content management system and a promotions management tool. Headquartered in Houston, adplex has offices in Dallas, Phoenix and Greensboro, N.C.
About MyWebGrocer: MyWebGrocer was one of the first to launch online services for retail grocers in 1999. Today, they continue to lead the industry by generating profits for clients using proprietary technologies with proven results. MyWebGrocer increases basket size, acquires new customers, retains current customers, and drives more in-store and online business for their clients. MyWebGrocer has the largest grocery advertising network in the country, covering 65% of the US, earning their clients direct ad revenue. They are the only digital provider that builds a customized, profitable, integrated online channel by addressing retailer's needs today, tomorrow and into the future. Some of their clients include Shoprite, Lowes Food Stores, Big Y, and 80 other leading grocery chains. For more information please visit http://www.mywebgrocer.com or call 1-888-662-2284.
Contact: Courtney Musella
Email: cmusella @ mywebgrocer.com
Contact: Jackie Johnson
Phone: 281-821-5522 x258
Email: jjohnson @ adplex.com
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