We connect with millions of grocery shoppers in the planning and purchase modes, and are uniquely positioned to report on the impact of ad exposure in the digital grocery environment.
Colchester, VT (Vocus) February 4, 2010
MyWebGrocer Media, the nation’s largest grocery advertising platform, has hired Lynn Caldwell to head up the company’s new Chicago office at 401 North Michigan Avenue. The expansion comes on the heels of September’s New York Office opening, and reflects MyWebGrocer’s growing partnerships with agencies on both Madison and Michigan Avenues.
Lynn joins MyWebGrocer with more than fifteen years experience in print, digital, and broadcast media in the Chicago market. She has managed accounts in the Midwest territory for Time, Inc., Move.com, and most recently, Woman’s Day. Lynn's tenure in the Chicago area brings strong relationships at top agencies including Digitas, Starcom, OMD, and MediaCom with such accounts as Kraft, Kellogg, Sara Lee and ConAgra.
“CPG companies are increasingly turning to us for solutions because we provide hard, fast quantifiable results,” said Alec Newcomb, Executive Vice President, MyWebGrocer, referring to the company’s ability to deliver positive ROI at the point of decision. “We connect with millions of grocery shoppers in the planning and purchase modes, and are uniquely positioned to report on the impact of ad exposure in the digital grocery environment.”
“Lynn’s deep relationships with area agencies and manufacturers will be key to broadening awareness of our digital solutions in the Midwest market,” said Newcomb.
MyWebGrocer is the leading digital services provider for retail grocery, connecting retail brands to their consumers through ecommerce and online tools. Retail partners include ShopRite, Raley’s, Big Y, Food Lion and 90 other leading grocery chains. MyWebGrocer has the largest online grocery-advertising network, attracting advertisers such as Kellogg’s, Unilever, Nestle, P&G and 60 other leading brands.