Today, we see more consumers embracing social and mobile media as they plan parties. They are inviting friends to picnics using Facebook invites, and searching for sales at their grocery store using mobile apps.
Colchester, VT (Vocus) June 30, 2010
Call it the “all-American meal.” As Americans prepare to celebrate the birth of the nation, Hamburger sales increase a whopping 105%, according to recent data released by online grocery expert, MyWebGrocer.
Burgers, the beefy mainstay of picnics and parties, are not the only item to show major bottom-line benefits this weekend . Grocery sales overall see a boon as Americans gear up to celebrate our country’s Independence. Sales of veggie burgers increase by 93% in the week leading up to the big day, as compared to the week prior. Not surprisingly, all the barbeque “fixins” – from pickles to buns – see a surge in sales as well.
“Today, we see more consumers embracing social and mobile media as they plan parties. They are inviting friends to picnics using Facebook invites, and searching for sales at their grocery store using mobile apps,” according to Rebecca Roose, MyWebGrocer’s social media manager. “It’s a mix of old new. The traditions—like fireworks and hamburgers—live on. But the ways in which shoppers plan and communicate is constantly evolving.”
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with more than 100 retailers nationally, representing more than 5000 stores, and operates the largest grocery ad platform in the nation. The data reflected above was collected, in aggregate, from users of MyWebGrocer’s digital grocery platform between 6/13-7/3/2009.