South Africa Welcomes Inspiring Autumn / Winter 2013 Nail Polish Trends from Nails inc London

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Nails inc London, the UK’s leading fashion forward nail brand now brings SA women the latest trends from the international catwalks with their fabulous Autumn / Winter Trend Collection, truly exclusive to Edgars and Red Square.

Nails inc Autumn Winter Trend Collection includes Richmond Terrace, a deep forest plum colour and Sloane Gardens, a unique navy glitter shade.

Nails inc Autumn Winter Trend Collection includes Richmond Terrace, a deep forest plum colour and Sloane Gardens, a unique navy glitter shade.

Nail polish is the ultimate accessory plus an easy, cost effective way to buy into and sport a new trend.

Following the successful launch in South Africa of Nails inc London, the UK’s leading fashion forward nail brand now brings South African women the latest nail polish trends from the international catwalks with their fabulous Autumn / Winter Trend Collection.

Fashion is at the heart of Nails inc as Thea Green MBE (for services to the beauty industry), the founder of Nails inc, and her team go behind the scenes at the latest fashion shows and work with fashion designers to get their inspiration. The result is the creation of brand new nail polish colours that reflect the hottest trends of the season – an absolute ‘must have’ for all fashionistas in South Africa!

The collection takes its inspiration from forest greens as seen at Victoria Beckham and Marc Jacobs, navy as seen at Christopher Kane and Mulberry to the sublimely sophisticated shades at Chloe and Louis Vuitton. And let’s not forget the chic and classic nude, which was inspired by Stella McCartney and Richard Nicholl and is now a best seller in the UK.

So what are the hottest nail colours for winter? According to Thea Green: “Bruton Mews is a must have Autumn Winter shade - the deep forest green glossy colour is inspired by the Celine & Victoria Beckham catwalk shows. Also look out for Sloane Gardens – this unique navy glitter shade is so chic and the perfect day to night polish”

As well as the on trend colours, the Autumn/Winter Trend Collection includes gloss, pearl and glitter finishes and as with most Nails inc products are named after famous London destinations.

Packaged in a box of 6 x 4ml colours and truly exclusive to select Edgars and Red Square stores, the mini collection consists of these NEW colours:

SLOANE GARDENS         unique navy glitter
CHESTER STREET        unique and delicate nude pearl
BRUTON MEWS                deep forest green
RICHMOND TERRACE        deep forest plum
JERMYN STREET                classic taupe (BEST SELLER)
CHELSEA BRIDGE ROAD     tomato red

And the great news is that if you fall in love with a particular shade from the collection the full size shades (excluding Chelsea Bridge Road and Richmond Terrace) will also be available.

“Nail polish is the ultimate accessory plus an easy, cost effective way to buy into and sport a new trend. Nails inc offers customers an affordable luxury,” says Thea Green, sharing why she is so passionate about nail polish.

With this great collection, style lovers around South Africa can now instantly update their look with the perfect accessory colour to complete their Autumn Winter wardrobe.

Boxed Trend Collection Autumn Winter is truly exclusive to select Edgars and Red Square Stores.    
Price: R225

About Nails inc
Founded in 1999 by young entrepreneur Thea Green MBE (for services to the Beauty Industry), Nails inc is the UK’s leading fashion forward nail brand with a bestselling, highly sought after product range. Nails inc provides the ultimate in affordable luxury and is famous for its innovative, catwalk inspired, professional products.

Nails inc is now available in 300 Sephora stores in the US and Canada and also in fashion boutique Kitson, Fred Segal and Saks. Nails inc is also available in Sephora stores in France, Luxembourg, Monaco, Italy, Spain, Denmark, Greece, Turkey, Romania, Serbia, Bulgaria, Poland, Czech Republic and The Netherlands. Furthermore, Nails inc is available in UK, Republic of Ireland, France, Spain, Romania, Poland, Italy, Greece, Netherlands, Turkey, Denmark, Sweden, Czech Republic, Serbia, Portugal, Bulgaria, Singapore, Malaysia, Mexico, Canada, USA, UAE, Kuwait, Qatar, Australia and will be available in the Middle East and South East Asia later this year.

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Sarann Buckby

Sharon Botha
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