Adds Watches, Toys, Video Games, Music, Movies into its Personalized Shopping Search

Share Article's has support for many new product categories such as watches, toys, video games, music, and movies into its personalized shopping search engine that helps users find what is perfect for them by combining expert knowledge and customer ratings with user preferences. Previously, supported clothing, shoes, bags, jewelry, and health & beauty items.

News Image announced it has added support for watches, toys, music, video games, and movies in its personalized search engine, which is still in private beta. combines expert knowledge and customer ratings with user preferences to help users find what is perfect for them for all life style goods. Similar to its support for the previous categories such as clothing, shoes, bags, jewelry, and health & beauty items, helps user find their perfect items for new categories using expert knowledge, customer ratings, and user preferences.

"For dress watches and prestige watches, we have added expert analysis about brand quality and performance for over 400 brands into our shopping engine", says's founder Priya Hingorani. uses this brand intelligence, customer ratings, and trends to help users find their prefect watches. also has relationship with all the premium online merchants and has the largest inventory for dress, prestige, and chronograph watches for men and women. The large selection of items and intelligent analysis allows users to find their perfect watch at the best price.

For toys and games, judges the interest of the child to find the toys that kids will like and will also have a learning value. This analysis includes matching the child's interest with the toy theme, toy popularity and trends, safety analysis, and educational value analysis. The ideas is to help parents find toys which kids will love and at the same time it will help them in their development. categorizes toys into a number product types such as dolls, action figures, blocks, educational toys, and art & craft.

For music, movies, and video games, uses a method that combines interest similarity matrix with popularity and customer ratings to find items that customers will like. Given the users interests, it find items that other users with the similar interests have bought. A popularity and customer rating criteria is applied on these items to shortlist items items which users will love. This method works better than collaborative filtering used by many websites such as Amazon and Netflix for personalization. For computer and console video games, also looks at ESRB ratings of the games. has worked hard to add product specific expert knowledge into its engine to help users find their perfect items. For instance for women dresses, uses body type, style, and trends to find dresses that will look good as well as go well with the personal style of a user. The methods and algorithms used to find the perfect items are different for different product type. The attempt has been made to mimic the human decision system to make recommendations that will maximize the user satisfaction. For new product categories, the method used to find the perfect items are different from the method used to find clothing, shoes, jewelry, and beauty products.

These enhancements will make a valuable tool in this holiday shopping season.'s personalized and smart recommendation engine will help its users find the perfect gifts for their friends and family and the reward program will save them some extra money.

About, personalized shopping search engine, uses the patent pending personal score rating engine to help users find what is perfect for them by combining expert knowledge and customer ratings with user preferences.

The search engine has incorporated the expertise of world's well known fashion experts, gemologists, and cosmetologists into its shopping engine to guide users in buying the life style goods such as jewelry, watches, clothes, shoes, bags, and health & beauty items.

When you shop for clothes or shoes, gives you the feeling that you have the celebrity stylist to help find what looks on you. For instance, when you shop for jeans, it uses body type and brand intelligence to find your perfect jeans that will look good on you and fit you well. When you buy name brand shoes, it uses comfort & quality analysis, looking good analysis, and trends to find your perfect shoes. When you shop beauty products, you have cosmetologists to analyze the colors and ingredients to find your perfect items. For instance, when buy face foundation, will match foundation colors with your color type to find whether the foundation will look good on you, and analyzes ingredients of foundation to ensure that the product does not have any side effect for your skin type. When you shop for jewelry, you have gemologists to guide you on the quality and price of the jewelry. When you buy diamond ring or necklace, it appraises the quality and price of the jewelry to find premium quality item at the best price.


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Lisa Karren
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