With all the world’s eyes on South Africa, it’s the perfect avenue to launch the track and showcase our support to this worthy cause.
(PRWEB) June 17, 2010
Disco Montego are set to send temperatures soaring with a new hit song, ‘Hearts on Fire’ – an Australian music anthem, in celebration of the biggest sporting event in the world. With a pulsating mix of African chants, high-energy electro beats and inspirational vocals, the track will be launched on Wednesday 9th June at 12.00pm at Federation Square.
An initiative of Nando's Australia, the song will be available to consumers for free in support of Nando’s global charity ‘United Against Malaria’ from Monday 14 June.
Written and produced by Dennis Dowlut of Disco Montego, the song was created with mass global appeal, sure to ignite passion with football supporters within Australia and around the world. “I created a song that I feel respects the heart of Africa, the passion and obsession for football and the worldwide community spirit that brings people together from around the globe for this great sporting event,” he said.
Jacinta Cavalot, National PR Manager of Nando’s Australia said, “The launch of ‘Hearts on Fire’ is an exciting time for Nando’s and South Africa. Our history belongs to Africa and we are avid supporters of ‘United Against Malaria’, a charity which aims to raise global awareness and renew worldwide commitment to ending malaria, it’s a disease that kills one child every 30 seconds.”
“With all the world’s eyes on South Africa, it’s the perfect avenue to launch the track and showcase our support to this worthy cause. We encourage everyone to download 'Hearts on Fire’ and visit one of our Nando’s restaurants to purchase a ‘United Against Malaria’ beaded wristband, hand-made by the families of those supported by the charity in South Africa,” she said.
Creator of the initiative Michael Abdul, Managing Director of Sphere said: “The launch of ‘Hearts on Fire’ is a unique initiative linking music and advertising in an integrated way. This groundbreaking concept brings entertainment and commerce together while also creating awareness of a worthwhile cause.”
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