Nanotechnology Portal Debunks the Trillion Dollar Nanotechnology Market Size Hype

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Honolulu-based Nanowerk LLC, one of the leading nanotechnology information portals, has expanded its popular "Spotlight" section to become a daily feature. Today's story takes a critical look at the sensationalist market research reports that predict trillion dollar markets for nanotechnologies.

In contrast, our Spotlight is not based on others' press releases but is original and exclusive to Nanowerk.

Honolulu-based Nanowerk LLC, one of the leading nanotechnology information portals, has expanded its popular "Spotlight" section to become a daily feature. Today's story takes a critical look at the sensationalist market research reports that predict trillion dollar markets for nanotechnologies.

Behind the buzz and beyond the hype: Every day, the Nanowerk-exclusive Spotlight feature article takes a look at a particularly interesting topic, be it nanotechnology research progress, social developments or risk-related concerns.

Today's feature for instance takes a critical look at the apparent arms race going on among nanotechnology investing and consulting firms as to who can come up with the highest figure for the size of the "nanotechnology market". The current record stands at $2.95 trillion by 2015. The problem with these forecasts is that they are based on a highly inflationary data collection and compilation methodology. The result is that the headline figures - $1 trillion!, $2 trillion!, $3 trillion! - are more reminiscent of supermarket tabloids than serious market research. Some would call it pure hype. This type of market size forecast leads to misguided expectations because few people read the entire report and in the end only the misleading trillion-dollar headline figure gets quoted out of context, even by people who should now better, and finally achieves a life by itself.

About Nanowerk Spotlight
Some stories are more like an introduction to nanotechnology, some are about understanding current developments, and some are advanced reviews of leading edge research.

Spotlight research articles highlight a particularly interesting research topic, complete with links to the researchers, the scientific papers, and other relevant information. Every article is crafted in co-operation with the papers' authors and may contain images and quotes not contained in the original scientific paper.

The Nanowerk Spotlight stands out from the daily news cycle because it is not driven by press releases but it takes a refreshingly pro-active look at the latest developments in nanotechnology.

The Spotlight feature appears daily on Nanowerk's homepage nanowerk.com. A full and searchable archive is available. The feature is free of charge and can be subscribed to via RSS or an email list.

Exclusive and original content
Michael Berger, editor of the Nanowerk website, says: "We come across many interesting scientists, research papers and presentations. Unfortunately we don't have time to cover them all. For the ones we do, we have created this special feature."

Nanowerk's Spotlight feature is a welcome addition to the daily nanotechnology news cycle. "Every day there is a handful of interesting nanotechnology-related press releases" says Berger. "Of course that same news gets covered over and over again on all nanotechnology information sites and in the scientific press" he adds. "In contrast, our Spotlight is not based on others' press releases but is original and exclusive to Nanowerk."

About Nanowerk.com
Since its launch in December 2005, nanowerk.com has developed into a leading nanotechnology information portal. The site is a comprehensive nanotechnology information source complete with link directories, daily news coverage, reports, events calendar, and a nanomaterial database.

For more information, visit nanowerk.com or contact:
Michael Berger
+1 808-741-1739

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MICHAEL BERGER
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