The goal is simple: Go fishing where the fish are. But the sad truth shows that most local Napa businesses make it extremely difficult for their customers to find and learn about their products and services.
Napa, CA (PRWEB) March 31, 2012
Invictus Marketing™, a Napa web design and internet marketing agency announces today its participation in the Google Engage for Agencies program along with its Google AdWords Certification. Together these two Google achievements combined with the team’s preexisting knowledge of the SMB (small to medium-sized businesses) sector will allow Invictus Marketing to aid local business pinpoint and reach their target customer base with laser-like accuracy.
Invictus Marketing’s involvement in the Google Engage for Agencies program allows the company to offer all new local Napa clients a $100 Google Voucher to use for advertising solutions on Google. Working with Napa Valley businesses is important to Invictus Marketing as the agency is seeking to aggressively help local businesses stay on top of new ways their customers are searching for them online.
Prashant Patel, Invictus Marketing’s founder explains, “The goal is simple: Go fishing where the fish are. But the sad truth shows that most local Napa businesses make it extremely difficult for their customers to find and learn about their products and services. When you take into consideration today’s dizzying array of potential touch points such as mobile phones and tablets to Facebook and Twitter, it’s no wonder why Napa business owners remain confused about their sales slump and as a result are quickly outshined by their larger, more savvy competitors.”
Kelvin Wong, Invictus Marketing’s web analytics lead adds, “We live in a data driven culture. Spraying and praying with advertising budgets is a fools game. New school digital agencies such as Invictus leverage tools such as Google AdWords to drive brand exposure and maximum ROI. Our Google AdWords specialization in the area of reporting and analytics allows us to tailor our customer’s budgets in a very granular approach down to the zip code ads are seen in, days of the week, and even time of the day. Understanding these granular tools is what allows us to prove campaign ROI and at the end of the day allows savvy Napa business owners to outshine their competition.”
Achieving these two accomplishments from Google was no simple task. The Google Engage for Agencies program is an invitation-only program which after an interview with a Google representative, Invictus Marketing passed all qualifications and training. The Google AdWords Certification requires hours of training and testing through Google to demonstrate a comprehensive understanding of the Google AdWords platform.
Founded in 2008, Invictus Marketing of Napa specializes in web design and internet marketing for businesses which understand the shift to new-school marketing and customer acquisition. Ranging from startups, to multi-million dollar manufactures, and U.S. defense contractors, Invictus Marketing has helped numerous companies across the United States.
For more information about Invictus Marketing, please visit http://www.InvictusMarketing.com or call (866) 948-4815.