NAPW members have an excellent philanthropic record, particularly when they feel connected to a cause
Garden City, NY (Vocus) April 19, 2010
The National Association of Professional Women (NAPW), one of the nation’s largest women’s associations in the country with more than 150,000 members, announced today its “NAPW Charity in Focus” initiative - a unique, fast and easy way for members to donate to selected organizations on a continuous basis, by simply clicking on a prominent banner on the high-traffic NAPW website (http://www.napw.com). NAPW plans to host a single charity banner on its home page for two-four months at a time, and match a percentage of the donations.
“NAPW members have an excellent philanthropic record, particularly when they feel connected to a cause,” says Nicole Zeitzer-Johnson, NAPW’s Director of Communications. “Just by clicking on the organization’s banner at the top of our home page, our members can connect directly to the charity in focus and donate securely and directly through that charity.”
The idea to continuously highlight a new charity on the widely viewed NAPW homepage emerged when the NAPW successfully used this approach in an emergency pilot project to raise desperately needed dollars for the Red Cross Haiti Relief Fund. Within just a few weeks, National Association of Professional Women members donated nearly $ 4,000 to The Red Cross Haiti Relief Fund directly through the NAPW micro-site linked from the homepage banner.
“When the earthquakes devastated Haiti this past January, we quickly realized that being an organization with more than 150,000 members affords us an opportunity to use our robust membership base to help make a difference. The “NAPW Charity in Focus” initiative was born from the inspiring outpour of members who made donations in a time of need. We thought we could continue to do something to help an array of causes,” notes Zeitzer-Johnson.
The inaugural organization in the new “NAPW Charity in Focus” initiative is “The Flood Sisters Kidney Foundation of America.” Led by three professional women, the foundation is dedicated to saving lives by promoting the selfless act of kidney donations from unrelated living donors to individuals in need.
To create awareness of the new program, NAPW will announce each new “NAPW Charity in Focus” to all members in the monthly newsletter and by email and develop and disseminate a press release on the project.
Each participating organization will provide a link that sends National Association of Professional Women members to a secure page for donations either through a NAPW co-branded micro-site, or via the organization’s homepage. Each group also will provide periodic updates on dollars raised to date and promote the joint project on its website and through a news release.
Charities/Foundations interested in becoming an “NAPW Charity in Focus” should write to: suggestions(at)napw(dot)com.
The National Association of Professional Women is the fastest growing and most recognized women’s association in the nation. Accomplished members, from businesses large and small, work each day to achieve powerful business growth and professional career development through interactive online networking forums, local face-to-face chapter meetings, access to local and regional seminars, webinars, podcasts, keynote speakers and other educational tools. NAPW is an advanced forum for like-minded professional women to gain exposure and to create innovative social and business relationships.
You can learn more about NAPW by following Nicole Zeitzer-Johnson, NAPW’s Director of Communications, on The National Association of Professional Women's Twitter Page.