The place where your special qualities and your customer’s needs meet is where your BRAND is born. How everyone perceives, your company/product is what ultimately becomes your BRAND and you need to build the foundation on which it lies...
Garden City, NY (PRWEB) October 25, 2011
The NYC Chapter July meeting was held on the Clipper City Sailboat as it sailed around Manhattan. The Clipper City sailed out of the South Street Seaport at 7:00PM. Members met at the recommended time of 6:30PM. The night began with some worries about the inclement weather; however, the cruise began on time and was able to continue until 8:30PM. Louise Newsome, the president of the NYC Chapter welcomed members before everyone boarded the boat.
On the boat, members enjoyed food that was supplied by the Chapter and drinks from the full bar onboard the Clipper City. Throughout the hour and a half tour, members were able to socialize and enjoy this light-hearted summer social. The group even had a few laughs as Rosemary Serra, the President of the Nassau County Chapter, and Kathy Ryan helped lift the sail.
Members in attendance included: Louise Newsome, President of the NYC Local Chapter and Principal of NewwayUSA LLC,, Office Design, Construction, Technology; VP NAPW NYC Chapter: Janine Schindler, Master Certified Coach JAS Coaching and Training; Joanne Sherman: Owner, Industrial Rivet & Fasteners Co.; Darlene Haywood: Owner, DHEssence of Wellness; Lesley Martin: CPA/Manager, Prager and Fenton; Erika Ladanyi: Senior Designer, UJA-Federation of New York; Rae Beth Maye: Brooklyn Outreach Coordinator, Women in Ministry; Kathy Ryan: Ryan & Ryan PR; Rosemary Serra: President, Leavem Breathless; Michele Kennedy: Professional Singer and Arts Consultant, M. Kennedy Arts; Candice Delevante: Licensed Associate Real Estate Broker, Prudential Douglas Elliman; Jenet Levy: Real Estate Agent, Halstead Property, LLC; Mildred Ramos: Principal/ Director Global Operations, Shen Milsom & Wilke, LLC; Maria E. Marin: President and Founder, MEM Cargo Foreign Services, Inc.; Sophia Bentley: Opus Artists, LLC; and Louise Nicholson: Tour Guide to India and Freelance Journalist.
An additional NYC Chapter meeting was held in Mid Town Manhattan on September 15th 2011 with guest speaker Helene Abrams of Consider Yourself BRANDED, a full service web and print design studio that specialized in brand identity and creative “concepting”. The chapter met in an office space designed by NewwayUSA, the company owned by the President of NYC Chapter, Louise Newsome.
Members signed in upon arrival and had the opportunity to meet each other again or for the first time over light refreshments. The atmosphere was lively, informal and very friendly, where members discussed their business and interests for about an hour.
Louise Newsome welcomed the members present and reminded them of the importance of logging into the website and utilizing all of what NAPW.com has to offer. Members should log in regularly to check for email messages, Star 12 with a wide variety of seminars or online webinars at reduced rates for members, the Perk Spot with reduced prices on restaurants, flights and hotels across the country, just to name a few.
Louise introduced the committees that were set up over the summer with each committee head introducing themselves to the group and discussing future plans. The Fundraising Committee is led by Erika Ladanyi and Ajahi Nicole Adams; the Special Events Committee is led by Janine Schindler and Jade Norfleet; the Mentoring Committee is head up by Laura Rivchun; the Social Media Committee is led by Valerie Young and Helene Abrams.
Helene Abrams was the chapter’s speaker and delivered an energetic power point presentation on branding. Helene discussed how a brand is a company’s face to the world and the key to its success.
“The place where your special qualities and your customer’s needs meet is where your BRAND is born. How everyone perceives, your company/product is what ultimately becomes your BRAND and you need to build the foundation on which it lies,” Helene said.
For startups and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company's brand can be key to its success. Dollar for dollar, it is as important and vital as any other early step in forming a business.
Helene further discussed:
- What Branding means for you and your company.
- What impression are you making on your audience.
- The Effects of a Bad Logo on a Company's Brand Image
- Cheap Logo Design Cost vs. Redesign Cost
- The difference between Branding and Marketing
After Helene spoke for about 40 minutes a lively Q&A was held for members. Helene accommodated many questions from the attendees.
Members in attendance included Louise Newsome, President NYC Chapter NAPW and Principal of NewwayUSA LLC, Office Design, Construction, Technology; Janine Schindler, VP NYC Chapter and Master Certified Coach JAS Coaching and Training; Helene Abrams: Principal, Consider Yourself Branded; Chermerdene Jordan; Candice Delevante, Licensed Associate Real estate Broker, Prudential Douglas Elliman; Karen Franklin, Owner, Investigatorby K.F.; Nancy Paniagua, Owner, Paniagua Group Inc.; Vava Buitenkant, Creative Director, Buitenkant Advertizing; Jennifer Bacchus, President of 2 E-Commerce Companies, Amway and JennZ shoppe; Jillian Rowen, Sales and Marketing Coordinator, Apple Visual Graphics; Michele Kennedy, Professional Singer and Arts Consultant, M.Kennedy Arts;
Jane Bell, Owner, Owner, Pet Portables; Nancy Weshkoff, Executive Vice President Of Special Programs, EMI Records; Bonnie Berman, Owner, Sasha Designs; Erika Ladanyi, Senior Designer, UJA Federation Of NY; Valerie Young, Director Of Media Sales, Madison Square Garden; Sher Gregory, President, Sher Gregory Inc.; Rosemary Manuela Serra, Owner, Everlasting Beauty Skin Care and President of Nassau County Chapter; Nancy Bruning, President, Nancercize; Jade Norfleet, Marketing Director, Innovative Popularity LLC.; Rae Beth Maye, Brooklyn Outreach Coordinator, Women In Ministry; Kerry O’Hearen, Director Of Human Resource, FAB/Stapoint and Artisan House; Selma Audicevic, Owner, Woolly Boo, LLC.; Caroline Alexander, Delivery Of Opthalmic Care; Julie Holtzman, Musician/Educator; Etta D. Jackson, CEO/Founder, The Institute for Conscious Global Change, Inc.; Rasheeda Green, CEO,G-Essentials; Itza Wilson, Assistant Corporation Counsel, Jersey City Law Department; Pascale Victor, Social Worker Supervisor, NYC Housing Authority; Sandra Katz, Attorney, Law office Of Sandra Katz; Joan Fields, Principal, Synergy Realty; Darlene Haywood, Founder, DH Essence Of Wellness; Heidi Tickle, Founder, Tickle Sauce; Cheryl Fleisher, Director Of Marketing and Communications, Baruch College; J. Simonian, Founder, Madame Pump Adores; May Matta Aliah, President,In The Grape; and Jenet Levy, Realtor, Halstead Realty.