NAPW Litchfield County, CT Local Chapter Got Expert Tips from Social Media Specialist De Moone in March

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National Association of Professional Women Litchfield County, CT Chapter hosted Social Media Specialist who shared her expertise for branding & online marketing with members and guests in March.

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In her presentation, De Boone went into detail about the five keys she believes are important to creating an online brand to promote your business,

Members and guests of the NAPW Litchfield County, CT Local Chapter, gathered on March 26th for a professional networking meeting at The Litchfield Inn, 432 Bantam Road, in Litchfield.

Guest speaker De Moone, a Social Media Specialist, gave the group of professional women expert tips in her presentation, “How to Use Social Media to Create an Online Brand to Promote Your Business.”

Litchfield County Chapter President Dr. Daphne Clarke-Hudson kicked off the networking event by inviting everyone to the meeting.

Before inviting the guest speaker to take the floor, the Chapter President had members and guests give a brief introduction of themselves.

“We also discussed our membership and how we can encourage more members and guests to attend our monthly meetings,” said the Chapter President.

Members and guests discussed the charities that the Litchfield Chapter would like to be affiliated with.

It was decided the group would continue to build and prioritize this list. Dr. Clarke-Hudson then introduced the guest speaker to the crowd.

“De Boone is a Social Media Strategist and Success Coach who offers instruction and implementation on social media sites,” said the Chapter President.

“She is here tonight to help us learn how to create an online brand.”

The focus of De Boone’s presentation, “How to Use Social Media to Create an Online Brand to Promote Your Business,” was on how to create an online brand. Highlights of De’s presentation included:

  •     Discussion about professional and personal online presence.
  •     Explanation of the Facebook philosophy
  •     Fun Fact: Every tweet is recorded in the Library of Congress
  •     The power of social media is increasing daily.
  •     Guideline of social media: Anything my family wouldn’t want to see, DO NOT put on social media sites.
  •     5 Keys To Creating an Online Brand to Promote your Business

“In her presentation, De Boone went into detail about the five keys she believes are important to creating an online brand to promote your business,” said the Chapter President.

These five keys include:

Research: Make sure the information is correct; Buy a domain name if possible to protect the brand; Ensure the logo and images are consistent; Who is the target market?; Who is an ideal client?; Stay current with site rules.

Strategy: Be consistent and frequent with the requirements; Only release content that promotes the individual as an expert; Regulate images, remove tags and posts by others that could contradict images; Be selective of the information that is pushed out to create a sense of “want to know” and can be redistributed; Say positive.

Implementation: Ads, contests, engagement polls, video, offers and promotions; Connect all social media tools so it’s promoting the same message.

Measurement: What is working? What is the highest engagement? Utilize measurement tools to get measurement data that shows what works.

Money: Third-party applications that can used to create a cash register for a site; Take advantage of the tools out there to capitalize on promotion of the brand/site such as Gumdrop and PayPal.

“We also discussed the evolution of relationships as dictated by social media sites,” said the Chapter President.

“De’s presentation was powerful and eloquent. We look forward to her visiting us again in the near future and I will forward De’s information to the other Local Chapters.”

At the start of the Chapter meeting, Christine read a poem of inspiration; before the conclusion of the Chapter meeting, De Boone read the final poem.

Members at the March meeting included: Dr. Daphne Clarke-Hudson. She explained her roles and announced her book launch. A virtual launch party is planned.

LeeAnn Slaymaker explained her current career path and provided insight into personal charities she and her husband support.

Guests included: Christine Taylor. Christine was invited as a guest of the Chapter President.

Christine is the mother of eight and is interested in understanding what the organization has to offer.

De Boone is a social media strategist and success coach. De offers instruction and implementation on social media sites. De also manages if necessary. Sites include Facebook, Twitter, 4Square, etc.

Her goal is to teach people how to leverage social media to improve one’s lifestyle. Her background: INT – Corporate Trainer for several years, with Gardner Inc. for 14 years. Set up their training program.

After leaving Gardner Inc., she went on her own focusing on leadership training. De focuses on women in business: specifically how to self-promote. She is a daughter, sister, and friend.

The National Association of Professional Women (NAPW) is the largest and most recognized network of female professionals. NAPW provides a forum where women can interact, exchange ideas, educate, network, and empower. NAPW Local Chapters allow members to maximize their experience through meetings, networking opportunities, and professional events.

For additional information regarding the NAPW Litchfield County, CT Local Chapter and/or NAPW, please visit http://www.napw.com.

Follow NAPW on Facebook and Twitter.

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Karen Slusser
NAPW 1
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