...connecting with more NASCAR fans than ever before
New York, NY (PRWEB) March 06, 2017
Drive Auto Products, a leading manufacturer of auto accessories, announced today that the company is launching a major national marketing initiative aimed at NASCAR fans. The company’s bestselling Drive Bin and Drive Car Trunk Organizer will be featured in “The Annual,” the officially licensed 2017 NASCAR race day program produced by Anthem Motorsports. The publication appears at all major races including Daytona 500, Talladega, Vegas, Atlanta, and Bristol Motor Speedway events.
According to Anthem Motorsports, there are more than 75 million NASCAR fans and they are three times more likely than the average consumer to purchase sponsors’ products. The ad campaign offers Drive Auto Products a unique opportunity to increase brand exposure among consumers that skew above average in key product purchasing categories including purchasing new and used cars and trucks, travel, active lifestyles and pet ownership.
“We're really excited to be connecting with more NASCAR fans than ever before and the partnership with the official race day program has been a great outlet to do so,” said Ross Baker, founder of Drive Auto Products. “The feedback we're getting on both of the products featured in the 2017 NASCAR race day guide, our Drive Bin and our Drive Car Trunk Organizer with Straps, have been so enthusiastic and positive from fans that we want to keep delivering more and more great products.”
The Drive Bin, from the company’s As Seen On TV! Flagship collection, is a patent-pending bestselling container designed to help keep vehicles clean and organized. The bin is waterproof with mesh pouch pockets for added storage and features an adjustable quick-clip strap allowing it to be hung anywhere in the vehicle. The bin includes custom disposable interior plastic bags that help reduce odors.
The Drive Car Trunk Organizer can be used in the front seat or back seat to secure toys, groceries, office supplies and other items. Unlike other trunk organizers, it features reinforced panels to ensure it remains upright, large pockets and folding compartments to accommodate folders, tablets, phones and more.
Drive Auto Products was launched to develop solutions to common everyday vehicle common nuisances. The company’s products are fueled by the pursuit of perfection and are uniquely designed to improve the driving experience.
For more information about the Drive Bin, Drive Car Trunk Organizer and other auto accessories, visit http://www.driveautoproducts.com, along with Amazon, Ebay, Walmart and more.