K’NEX® Stays in the Fast Lane with New NASCAR® Building Sets

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New Drivers, Teams Join Popular Line of Building Toys

K'NEX NASCAR No. 88 AMP ENERGY vs. No. 24 DUPONT Micro Scale Building Set

K’NEX is pleased to introduce it’s expanded officially licensed NASCAR- building toys with new building sets that let young race fans expand their high-speed world. Like the first K’NEX NASCAR building sets that debuted in early 2010, the new building sets include the most popular drivers of NASCAR and enough cars, parts, and accessories to create an entire NASCAR world.

Stock Car Building Sets
Young builders can get their creative motors running by building their favorite NASCAR driver’s car – and there are now more drivers to choose from! Kyle Busch’s 18 M&M’S® car, Denny Hamlin’s 11 FedEx® car, Joey Logano’s 20 The Home Depot® car and Danica Patrick’s No. 7 Go Daddy car!

Each set includes more than 90 K'NEX parts, letting children build, then race, a 1:29 scale replica – 7” in length – of their favorite driver’s car. K'NEXmen figures depicting the real NASCAR drivers make racing even more fun! And with custom parts, sponsor logos and color schemes, the cars are true replicas of the real thing! Ages 5+. Suggested retail price: $14.99. Available Spring 2011.

18 M&M’S® Pit Crew Building Set
Kids can build every element of their NASCAR world – including the pit crews! The new No. 18 M&M’S® pit crew building set is designed to work with the 18 M&M’S® car and comes with three K'NEXmen and 20+ parts including a gas man with buildable gas can, jack man with buildable jack and tire man with spare tire! Uniforms ensure that this pit crew resembles the real team. Ages 5+. Suggested retail price: $6.99. Available Spring 2011.

18 M&M’S® Transporter Rig Building Set
The race is on! No.18 fans can add to their NASCAR collection by building the No. 18 M&M’S® transporter rig. The set includes 250+ K'NEX parts to build the truck measuring approximately 23" in length, representing 1:27 scale. And with a trailer big enough to fit two No. 18 M&M’S® cars (sold separately), race fans can put their K'NEXman behind the wheel and head to the track! Custom parts, sponsor logos and color schemes ensure that this rig resembles the real thing. Ages 5+. Suggested retail price: $24.99. Available Fall 2011.

Dale Jr.’s Garage Building Set
Young race fans ages 5+ can add to their NASCAR world by building four different No. 88 cars plus Dale Earnhardt Jr.'s Garage! Major fun comes in this micro set which includes four buildable cars – Amp Energy, National Guard, Jr. Motorsports and Camo National Guard – in micro-sale versions (approximately 3” in length), a Dale Jr. K’NEXman, accessories and working features. Sponsor logos and a graphic panel ensure that the garage looks like the real thing. Ages 5+. Suggested retail price: $24.99. Available Fall 2011.

Micro-Scale NASCAR Car Building Sets
Kids ages 5+ will enjoy these easy to build micro-scale versions of their favorite NASCAR driver’s car packaged two to a set for instant head-to-head racing fun. Sets include 88 National Guard vs. 24 Pepsi Max, 88 Amp Energy vs. 24 DuPont and 20 The Home Depot vs. 18 M&M’S®. Ages 5+. Suggested retail price: $6.99. Available Spring 2011.

All NASCAR sets are appropriate for children ages 5 and up. Each package includes the official NASCAR hologram and step-by-step building instructions.

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” For more information, please visit http://www.knex.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport – with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR Nationwide Series™, and NASCAR Camping World Truck Series™), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (AK), Mexico City, and Toronto.

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Aimee Cirucci
K'NEX Brands
215-997-7722 209
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