A great website is more than just a destination with information. It should be an extension of a company's brand and a marketing tool that can offer a real return on investment.
Tallahassee, Florida (PRWEB) October 28, 2013
Nate Long Marketing recently added a new service to its digital marketing and PR services: website design and development. Owner Nate Long showcased a recently completed project for client Hi-Tech System Associates at HiTechFlorida.com.
When working with Hi-Tech System Associates -- a home and business security and automation company based in Tallahassee, Florida -- Nate Long and colleague John Newman rebuilt an aging website and based the redesign on a sound marketing strategy developed with owner Jason Wester.
"Hi-Tech System Associates was an excellent client," said Long. "Jason understood where his website was and where he needed it to be. He understood that a great website is more than just a destination with information. It should be an extension of a company's brand and a marketing tool that can offer a real return on investment."
Long managed a strategy that included design, development and content creation. The new HiTechFlorida.com uses responsive web design, ensuring the website functions and looks appealing on screen sizes as big as Apple Thunderbolt monitors all the way down to iPhones and Android devices. It's designed for SEO and features modules allowing for the client to update almost every piece of content without any knowledge of code or required assistance.
"We wanted to build a website that wouldn't remain static after it was completed," said Long. "Unfortunately, most websites are at their best when they launch. We wanted HiTechFlorida.com to get better and better as time passed. The ability to change out things like testimonials, calls-to-action, products and custom-branded videos meant that the website would be able to evolve as the marketing goals evolved."
Nate Long Marketing's web design and development services cover projects large and small in various industries, including security and automation, travel and tourism (including hotel websites), fashion and retail, and health/bio-tech. For more information, readers can visit NateLongMarketing.com to set up a free initial consultation.
About Nate Long Marketing
Nate Long Marketing is a strategic marketing consultancy that specializes in the integration of social, mobile, content and PR, as well as management of web design and development. Founder Nate Long has helped more than 100 businesses gain exposure, increase sales and build critical relationships with customers. For online marketing tips, visit NateLongMarketing.com.