Boca Raton, FL (PRWEB) January 11, 2013
The popular dog news website, Dogington Post, launched an initiative this week in an effort to increase their reach on the social media site, Facebook. Joining efforts with a national charity, the Dogington Post hopes to increase their fan base from 50,000 to over 100,000 fans.
When the site reaches their goal of 100,000 fans, they will make a monetary donation to the national non-profit rescue. Established in 2007, the rescue is dedicated to educating Americans on the cruelty of puppy mills, encouraging them to adopt only animals from shelters and rescue groups or reputable breeders, and rescuing former mill dogs.
“The rescue was our winner for Best Rescue of 2012 in our Dogington Post Awards,” said Brandy Arnold, Content Editor for Dogington Post. “We know that by doubling our fan base, we can continue to bring awareness and money to the mill dog charity well beyond the donation we’ll be giving them when we reach our goal. It’s a win-win.”
The Dogington Post’s strategy for increasing Facebook fans is to remove dogs from their “virtual cage” for every 2500 new fans that like their page. When the site reaches their goal of 100,00 fans, they will make a monetary donation to the charity.
“So far we’ve had great success with the promotion,” said Brandy. “Both our fans and our partner charity and their fans are really excited and getting involved! It’s a worthy cause and we’re so glad to be part of it.”
Additionally, the Dogington Post has already begun working out plans with the mill dog rescue for fundraising and awareness campaigns for the coming year.
Since the rescue was the winner of Dogington Post’s Best Rescue of 2012, they are entitled to any and all donations and efforts by the site for dog rescue for 2013.
For more information about Dogington Post and their efforts to raise money and awareness for puppy mill dogs, visit http://dogingtonpost.com.
About Dogington Post:
DogingtonPost.com was created for the love of dogs. It promises a forum of informative articles, newsworthy dog stories, health and breed information, and heartwarming videos. The site addresses current issues affecting dogs and their human parents – from serious health concerns to lifestyle issues on feeding, grooming and the overall well-being and mental health of dogs. It is the Internet newspaper, all about dogs.