NationalOutdoors.net Launches New Promotional Services for the Outdoor Industry

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Enjoying the outdoors is one of the treats of living in a nation as diverse and beautiful as ours. The difficulty is in finding the best destinations in each local area to see the true splendor that is usually hidden to the casual observer. Often, only a local has this knowledge

Salt Lake City, UT (PRWEB) April 18, 2008

Promoting a new product or service is a challenge that all outdoor retailers and service providers face, especially those without a budget to reach a national audience. National Outdoors has developed a set of promotional resources to address this challenge in a way that is simple and effective.

NationalOutdoors.net provides information about outdoor gear, outdoor activities, and outdoor recreation areas in a novel way by encouraging local experts to share their insights with the audience of outdoor enthusiasts that visit the site. In exchange for sharing their knowledge of the outdoors, content providers, often outdoor service providers or retailers, are given opportunities for free self-promotion including; static links on each post, regionally organized categories, and inclusion in the national outdoors directory.

The resulting user-generated content at NationalOutdoors.net is relevant, timely, and insightful, which draws attention from social media sources. Getting new products and services in front of the social media audience requires special skills and that is where NationalOutdoors.net can help, through tools such as socially indexed blog posts, outdoor product reviews, or customized promotional campaigns.

"We didn't want to sit at a desk and just catalogue all the outdoor recreation areas throughout the country. We really wanted to try a new approach - one that encourages local experts to share their passion for the outdoors with a broader audience. At the same time, we wanted to provide those same local experts with a chance to promote their services or products online in a way that is effective and easy," said Corey Kirkwood, co-founder of NationalOutdoors.net.

Allowing users to control their own content encourages the information to be more locally focused as opposed to a generic summary written from afar, while the self-promotion ensures that writers remain professional. This mutually beneficial relationship is a powerful tool for smaller outdoor websites and also brings in targeted readers for advertisers and promotional partners.

Beyond the free promotional tools available to all users, NationalOutdoors.net also provides deeper promotional partnerships for outdoor retailers, manufacturers, service providers, or organizations that want to get their message in front of the site's growing audience. NationalOutdoors.net works with manufacturers and retailers as an outlet for press releases, to provide gear reviews, and through advertising placement, with national and local organizations interested in promoting outdoor events, and with outdoor service providers that often have unique promotional needs.

The approach that NationalOutdoors.net has adopted for providing outdoor information in an online magazine format appeals to first-timers, experts, and even kids by highlighting local outdoors spots and activities. "Enjoying the outdoors is one of the treats of living in a nation as diverse and beautiful as ours. The difficulty is in finding the best destinations in each local area to see the true splendor that is usually hidden to the casual observer. Often, only a local has this knowledge," explained Corey Kirkwood.

About NationalOutdoors.net:
NationalOutdoors.net was established in 2006 as a resource for outdoor enthusiasts. As the site developed, the co-founders realized that more insightful information about local outdoor destinations and activities throughout the country could be supplied by outdoor retailers and service providers, who are the real local experts, in exchange for promoting themselves in an online outdoor magazine.

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