The free eight week summer movie series, called SPF-Sun Protection Flicks, will offer families “Out of the Sun Fun”

DEDHAM, Mass. (Business Wire EON/PRWEB ) June 7, 2007 -- National Amusements, Inc., a world leader in the motion picture exhibition industry, in partnership with Boston Red Sox pitcher Curt Schilling and his wife Shonda, founder of the SHADE Foundation of America, today announced the launch of the SPF-Sun Protection Flicks program. The eight week summer movie series was created by National Amusements to raise awareness of the importance of sun protection and to offer families “Out of the Sun Fun” in support of the SHADE Foundation’s important mission.

The Shade Foundation is proud to see Showcase Cinemas joining in our sun-safety mission by offering kids an entertainment filled alternative to playing in the hot sun

One in five kids will grow up to develop skin cancer. We are hoping parents, babysitters and camp directors take advantage of these free sun-safe movies and keep their children shaded this summer in an attempt to help reduce that alarming statistic.

We are honored to join Curt and Shonda Schilling and the SHADE Foundation to help raise awareness for their critical mission

Supporting the communities in which we operate is of the utmost importance to us. We are delighted that we can use the magic of the movies to help provide children and families with the knowledge they need to stay healthy and safe in the sun.

The program officially kicks-off on June 25, 2007 and will feature a free family film every Monday at 11 a.m. at select National Amusements’ Showcase Cinemas locations. Patrons will also be able to purchase special Curt Schilling 44 ounce “Collector’s Cups” with a portion of the proceeds to benefit The SHADE Foundation.

The Shade Foundation (www.shadefoundation.org) is a non-profit organization founded by Shonda Schilling, wife of Red Sox pitcher Curt Schilling. Shonda is a melanoma survivor who launched the foundation with the mission of reducing future cases of skin cancer by educating children about sun-safety.

“The Shade Foundation is proud to see Showcase Cinemas joining in our sun-safety mission by offering kids an entertainment filled alternative to playing in the hot sun,” said Shonda Schilling. “One in five kids will grow up to develop skin cancer. We are hoping parents, babysitters and camp directors take advantage of these free sun-safe movies and keep their children shaded this summer in an attempt to help reduce that alarming statistic.”

“We are honored to join Curt and Shonda Schilling and the SHADE Foundation to help raise awareness for their critical mission,” said Shari Redstone, president of National Amusements. “Supporting the communities in which we operate is of the utmost importance to us. We are delighted that we can use the magic of the movies to help provide children and families with the knowledge they need to stay healthy and safe in the sun.”

National Amusements has a strong commitment to the community and hosts a number of community based initiatives in its theatres such as: Bookworm Wednesdays (a summer reading program for children), Kidtoon Films (G-rated movies every Saturday and Sunday morning), Silver Screen Classics (a classic movie program geared toward senior citizens) and Holiday Classics (providing canned goods for local food pantries).

National Amusements participating theatres include:

Massachusetts:

Showcase Cinemas Lawrence

Showcase Cinemas Lowell

Showcase Cinemas North Attleboro

Showcase Cinemas Randolph

Showcase Cinemas Revere

Showcase Cinemas Seekonk Route 6

Showcase Cinemas Woburn

Showcase Cinemas Worcester North, Worcester

Showcase Cinemas West Springfield

Rhode Island:

Providence Place Cinemas

Showcase Cinemas Warwick

Feature Films:

June 25, 2007 - Rugrats in Paris: The Movie (G)

July 2, 2007 - Madagascar (PG)

July 9, 2007 - Shark Tale (PG)

July 16, 2007 - Lemony Snicket’s A Series of Unfortunate Events (PG)

July 23, 2007 - Rugrats Movie (G)

July 30, 2007 - The SpongeBob SquarePants Movie (PG)

August 6, 2007 - The Wild Thornberrys Movie (PG)

August 13, 2007 - Yours, Mine and Ours (PG)

For more information about this and other National Amusements programs please visit www.nationalamusements.com. For more information about responsible sun behavior please visit www.shadefoundation.org.

About the SHADE Foundation:

SHADE Foundation of American is a 501-C3 launched by Shonda Schilling, the wife of Boston Red Sox pitcher, Curt Schilling in 2002. The goal of the foundation is to eradicate melanoma through the education of children and the community in the prevention and detection of skin cancer and the promotion of sun safety.

About National Amusements, Inc.

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.

MULTIMEDIA GALLERY

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