It’s clear that Levy Restaurants is an innovative company with a focus on making the food experience at their venues as memorable as the event
Chicago, IL and Denver, CO (Vocus) March 24, 2010
Niman Ranch and Levy Restaurants announced today an exclusive partnership that brings Niman Ranch’s all-natural, gourmet beef, pork, turkey, sausages and franks to the menus of a select number of high-profile sports and entertainment venues that Levy services, including Arlington Park, Churchill Downs, Conseco Fieldhouse, Georgia Dome, Nationals Park and U.S. Cellular Field. Niman Ranch is supplied by a network of more than 650 independent family farmers who raise livestock traditionally, humanely and sustainably.
Levy Restaurants will be the exclusive purveyor of Niman Ranch products in sports and entertainment venues. The collaboration includes a concession component, a suites and club program and will incorporate select cuts of meat in premium areas at participating Levy venues. Currently available on the suite menus at several arenas, the Niman Ranch offerings will be incorporated into the menus at participating ballparks, stadiums and other locations throughout the year.
“Partnering with Niman Ranch is a natural fit for our company and we are thrilled to be the exclusive provider of their products in the sports and entertainment setting,” said Levy Restaurants Chief Operating Officer Rhonna Cass. “Utilizing our restaurant roots, we are constantly assessing our menus to determine how we can continue to elevate the dining experience for fans. Niman Ranch products are appearing on restaurant menus and grocery shelves and we knew they could have a place in our venues as well. Both of our companies are passionate about what we do and together we are excited to provide these natural, sustainable and humanely-raised products to our guests.”
The concessions concept is a specialty cart or chef’s table serving Apple Gouda, Chipotle Cheddar and Spicy Italian sausages and an All-Beef Fearless Frank with a selection of gourmet toppings including southwestern relish, onions and peppers and apple slaw. Like all of Niman Ranch’s meats they are 100 percent natural and gluten-free. The Levy Restaurants culinary team will also work with Niman Ranch to develop a custom sausage exclusive to Levy in the coming months.
In suites, guests have the option of ordering a gourmet Sausage Sampler or Fearless Franks with accompaniments as well. Premium meat offerings will include boneless and smoked pork loin and fresh turkey breast that will appear on Levy’s signature Farm to Fork tables and in other restaurants and club areas.
“It’s clear that Levy Restaurants is an innovative company with a focus on making the food experience at their venues as memorable as the event,” said Jeff Tripician, CMO/EVP of Sales for Niman Ranch. “It’s wonderful to see that there’s a place for sustainably raised food in high-volume sports and entertainment locations.”
Niman Ranch farmers and ranchers raise cattle, hogs and sheep without the use of antibiotics or hormones. Their livestock is fed an all natural vegetarian diet and raised outdoors on pasture. The meat is traceable from farm to fork and all Niman Ranch animals are born, raised and processed in the U.S. Niman Ranch is built on strong values of advocating sustainable agriculture, environmental stewardship, humane animal treatment, animal husbandry and traditional farming methods.
Levy Restaurants, founded in Chicago in 1978, is recognized as one of America’s fastest growing and most critically acclaimed restaurant companies, and is the leader in premium sports and entertainment dining. Levy was recently named one of the 10 most innovative companies in sports in the world by Fast Company magazine. The company’s diverse portfolio includes award-winning restaurants such as James Beard-winning Spiaggia and Bistro 110 in Chicago, Fulton’s Crab House, Portobello and Wolfgang Puck Grand Café at Walt Disney World Resort, renowned sports and entertainment venues like Lambeau Field in Green Bay, STAPLES Center in Los Angeles, and American Airlines Arena in Miami, and events including the Super Bowl, World Series, U. S. Open, Kentucky Derby, NHL and NBA All-Star Games and the GRAMMY® Awards. For details, visit http://www.levyrestaurants.com.