As Summer Heats Up, Glacier Creme Debuts the Ultimate in Natural Sunscreen: 'Naked Protection' with Zinc Oxide

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www.GLACIERCREME.COM

Coveted by its jet-setting band of followers, Naked Protection 30+ SPF Mineral sunscreen provides unparalleled sun protection.

Philadelphia, PA (PRWEB) June 30, 2010

Launching just as the earth tilts closest to the summer sun, Glacier Creme is introducing a non-chemical natural sunscreen armed with unparalleled protection, barely-there feel, and age-old brand heritage. Glacier Creme Naked Protection 30+ SPF Mineral Sunscreen is high-end physical shield formulated to protect skin from the broad spectrum of the sun’s harmful UVB and UVA rays. The natural sunscreen utilizes the earth’s natural elements and modern science to create a powerful formula that, unlike many commercial sunscreens, works.

Glacier Creme’s name dates back to the origins of sun safety, and it is proud to present its newest formula which protects against UVB rays, the rays that burn your skin; and UVA rays, the rays that penetrate more deeply and cause long term damage to your skin. Naked Protection 30+ SPF Mineral Sunscreen’s active ingredient is a 20% concentration of natural zinc oxide. The formula is fortified with Tea and Sunflower extracts with added Plankton, Vitamin E and Shea Butter, a combination of powerful antioxidants that help protect against ongoing sun damage.

Most commercial sunscreens require constant reapplication and primarily protect skin from the sun’s UVB rays, or burning rays. Unlike common sunscreens, Glacier Creme Naked Protection 30+ SPF Mineral Sunscreen does not break down in the sun and provides broad spectrum protection against both UVB rays and UVA rays, which are responsible for premature aging, brown sun spots, and melanoma. Glacier Creme’s active ingredient is a superior 20% concentration of naturally-derived zinc oxide. In fact, Glacier Creme Naked Protection 30+ SPF Mineral Sunscreen achieves four star and high critical wavelength UVA protection—standards proposed by the FDA.

Glacier Creme’s natural sunscreen is available for purchase online at http://www.glaciercreme.com. Glacier Creme Naked Protection 30+ SPF is available in a jet-set ready 2.7 ounce airless pump for $25.00.

Glacier Creme Naked Protection 30+ SPF’s is very water resistant, safe for adults and children, and unlike zinc oxide sunscreens of the past, becomes transparent when applied to the skin. Glacier Creme Naked Protection 30+ SPF is recommended for both face and body, and is so light upon application to the skin; it feels “barely there.”

About Glacier Creme:

Glacier Creme, its name dating to the origin of sunscreen in 1938, aspires to lead innovation in skin protection from the sun with inspiration from ingredients and techniques from the past. Our inquisitive following covets our line’s most effective, natural products which use the highest quality ingredients from around the world. For more information on its newly launched natural sunscreen, visit the website.

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