The Natural Products Consulting Institute Announces Seminar On Financing Natural/Specialty Products Companies

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Comprehensive seminar with all-star cast to be held November 9, 2010 at the Hilton Garden Inn in Burlington, MA

Getting a company capitalized is perhaps the most difficult, time-consuming and frustrating part of building a business.

Getting a company capitalized is perhaps the most difficult, time-consuming and frustrating part of building a business. “Financing Your Natural or Specialty Products Company,” a packed, full day workshop will demystify the terms and process and provide insights and tips on how entrepreneurs can improve their odds of successfully obtaining financing. In addition, participants will hear directly from industry-leading entrepreneurs who raised venture capital and then grew and sold their companies, investment bankers, investors and other industry experts.

Topics include: Determining financing needs, structuring deals, understanding term sheets, issues and trade-offs pertaining to friends and family rounds, angels, debt, and venture capital. Also covered are key areas such as expected presentation materials, working with investment bankers, building company value, valuation methodologies, exit strategies and more.

The seminar will be led by Bob Burke and Michael Burgmaier. Bob Burke is co-author of The Natural Products Field Manual, and The Sales Manager’s Handbook. Bob is a consultant in the natural and specialty products industry and former VP of Sales and Corporate Development at Stonyfield Farm. Michael Burgmaier is an investment banker (Silverwood Partners), and former consultant (Royal River Associates) and former venture capital investor (CEI Community Ventures) in the food & beverage/ Healthy Living sectors.

Special guest speakers include experts on debt financing, angel investors, venture capitalists, investment bankers and entrepreneurs who have successfully raised capital. This seminars speakers include: Keith Kohler, President, The K2 Group LLC, Bruce Nierenberg, experienced angel investor, Scott Roman with Sherbrooke Capital, Andrew Whitman, 2x Consumer Product Growth Partners, Tyler Ricks, CEO, Yumnuts Naturals; former General Manager with Bear Naked, Joe Whinney, Founder/CEO, Theo Chocolate. Special Guest: Rick Antonelli, CEO of Galaxy Nutritional Foods, former Executive Vice President/COO of UNFI. Rick will make himself available for several private 30 min. meetings, first come, first serve basis.

Valued sponsors of the event are: The Volkman Group, Brand Engine, Silverwood Partners, Nutrition Capital Network, Merrit, Merrit and Mouton and Ad Infinitum.

The seminar will be held on November 9, 2010 at the Hilton Garden Inn in Burlington, MA. The rate is $699. If you register by October 29, 2010, take the early bird discount and save $200. Additional discounts are available for additional people from the same company.

For more information, please visit: You are also welcome to call 978-975-9902 or email: Bob(at)NaturalConsulting(dot)com.

The Natural Products Consulting Institute was founded in 1998 to provide consulting services, industry resource guides and educational programs for companies bringing natural, organic and specialty products to market. We develop effective sales and marketing plans, assist with budgeting and planning, pricing and programs, building distribution, appointing broker networks, building organizations, assisting with financing and helping to execute strategies for growth.


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Leesa Raab
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