Nature.org Nominated for Best Non-Profit Charitable Site in the 14th Annual Webby Awards

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Fans Can Vote Online to Help The Nature Conservancy Win Internet's Top Honor

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This nomination is an honor and a validation that the Conservancy’s work is inspiring individuals around the globe to act.

The Nature Conservancy announced today that it has been nominated for Best Charitable Non-Profit Organization website in the 14th Annual Webby Awards – the second year running for the Conservancy.

Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.

The Conservancy’s website – nature.org– has long been at the cutting edge of presenting immersive features and engagement opportunities for those interested in protecting nature. The Conservancy won two Webby Awards last year – both for Best Charitable Non-Profit Organization website and for the People's Voice Award in the same category.

"Nominees like The Nature Conservancy are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, executive director of the Webby Awards. "It is an incredible achievement to be selected among the best from the nearly 10,000 entries we received this year."

“Our focus is always to make nature.org inviting and inspirational — to use the undeniable power of the Web to engage more and more individuals in the environmental movement,” said Elizabeth Ward, the Conservancy’s acting chief marketing officer. “This nomination is an honor and a validation that the Conservancy’s work is inspiring individuals around the globe to act.”

As a nominee, the Conservancy is also eligible to win a Webby People's Voice Award, which is voted online by the global Web community. From now until April 29th, Conservancy fans can cast their votes in The Webby People's Voice Awards at http://webby.aol.com.

Winners will be announced on May 4th, 2010 and honored at a star-studded ceremony in New York City on June 14th where they will have an opportunity to deliver one of the Webby's famous five-word speeches with the world. Past Webby Award winners - and their speeches - include Al Gore ("Please don't recount this vote."), Stephen Colbert ("Me. Me. Me. Me. Me."), and Michel Gondry ("Keyboards are full of germs.") For a full list of last year's five-word speeches, please visit: http://www.webbyawards.com/press/speeches.php.

The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA's Chief Bob Greenberg, "Simpson's" creator Matt Groening, Arianna Huffington, and Harvey Weinstein.
About nature.org

The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected more tha 120 million acres worldwide. Visit The Nature Conservancy on the Web at http://www.nature.org.

About The Webby Awards:
Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 13th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Expression; Aol; YouTube; Pepsi; Aquent; Yahoo!; Corbis Images; Tribal DDB Worldwide; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; KobeMail; Museum of the Moving Image; Behance; Business Insider; Time Out New York; paidContent and The Guardian.

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Nicole Levins
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