Our goal is to raise awareness of the overwhelmingly positive benefits that this technology can offer fleet managers, while at the same time, reinforcing Navtrak's reputation as the leading provider of GPS tracking solutions.
Salisbury, MD (PRWEB) August 3, 2007
"Most enewsletters tend to be little more than ads delivered to an Inbox. We're trying to raise awareness in general about the very practical benefits of GPS fleet tracking technology for anyone who is managing a mobile workforce." With those words, John Lovell, Manager of Marketing Communications for Navtrak, officially announced the debut of GPS Tracking Insights & Info, a free monthly enewsletter targeted to owners and dispatchers of service and pick-up and delivery companies nationwide.
With dozens of companies offering a bewildering array of GPS fleet tracking products and services, Mr. Lovell, who also serves as editor, realized that Navtrak's no-nonsense, advisory role in consulting with prospects who are interested in solving fleet management headaches was, in itself, not an industry norm. But he also wondered how to share his company's expertise and 30 years worth of mobile workforce productivity experience with even the casual researcher?
"The idea for the free enewsletter came out of a discussion about the lack of resources on the web regarding GPS fleet tracking. Unless you reach our site first, you're probably not going to get a good deal of relevant information," notes Mr. Lovell. "Our goal is to raise awareness of the overwhelmingly positive benefits that this technology can offer fleet managers, while at the same time, reinforcing Navtrak's reputation as the leading provider of GPS tracking solutions."
GPS Tracking Insights & Info will focus solely on current issues and topics relevant to business owners and fleet managers. The first issue features the success story of Service Today, a Maryland HVAC company that implemented GPS fleet tracking and realized a remarkable (and documented), ROI with a reduction in fuel costs alone.
Lovell adds, "I'm certain that after folks read what we have to say they will pick up the phone or send an e-mail to inquire about our solutions. As our thousands of customers who've seen their businesses transformed by the power of GPS-tracking know, implementing this technology is no longer a matter of if, but when.
To subscribe to GPS Tracking Insights & Info, please click here.
Navtrak, Inc., located in Salisbury, MD, is the industry leader in providing GPS tracking systems, fleet management solutions and car tracking devices for businesses with mobile workforces. Founded in 1999 and now serving thousands of customers across the country, Navtrak is committed to Driving Business Productivity™ with valuable, real-time fleet tracking, reporting and communication tools that improve efficiency and enhance customer service. For additional information, visit Navtrak at http://www.navtrak.net or call (800) 787-2337.