Navtrak: Protecting a Company's Reputation With a GPS Vehicle Tracking System

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Navtrak's GPS-based vehicle tracking system helps "Extreme Makeover: Home Edition" contractor protect its company name, image - and assets.

John Doyle of Alure Home Improvements

At this point, we've become something of a brand

Even before they were thrust into the national spotlight via six appearances on the hit TV show Extreme Makeover: Home Edition, Alure Home Improvements, Inc., a home remodeling firm based in Plainview, NY, was no stranger to success.

"At this point, we've become something of a brand," said Doug Cornwell, Alure's Vice President of Operations. "People see our trucks all over the New York metropolitan area, and when I travel to other places, they know our name from TV. We need to protect that name, and any tool that can help us do that is an asset to our company."

One such tool they discovered while researching ways to increase organizational productivity is a GPS-based vehicle tracking system. The senior managers at Alure recognized the need to track vehicle location and activity, in order to manage their increasing number of assets, and to keep their drivers accountable. The Alure management team settled on the Navtrak vehicle tracking system to assist them with a set of defined issues:

  •     Inability to see the "big picture"( in terms of overall fleet operations)
  •     Lack of accountability for drivers
  •     Inability to keep drivers safe/assets secure
  •     Drain on IT resources
  •     Unnecessary lapses in productivity

Doug Cornwell, Alure's Vice President of Operations adds, "Navtrak offered us exactly what we were looking for: a system that they were hosting, with nothing on our end as far as weighing on our IT resources. Also, their solution wasn't contingent on any side deals, like a separate three-year agreement with a wireless carrier. It was comprehensive."

To read more about how Navtrak helped Alure increase productivity and protect its company image and assets with a vehicle tracking system, visit to download the entire case study.

About Navtrak
Navtrak, Inc., located in Salisbury, MD, is an industry leader providing GPS tracking systems, fleet management solutions and vehicle tracking systems for businesses with mobile workforces. Founded in 1999 and now serving thousands of customers across the country, Navtrak is committed to Driving Business Productivity™ with valuable, real-time fleet tracking, reporting and communication tools that improve efficiency and enhance customer service. For additional information, visit Navtrak at or call (800) 787-2337.


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