NCAA Football Inks Deal for Buzz Manager Online Monitoring Service

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NCAA Football chooses Buzz Manager to mine, monitor and analyze online Fan-Generated Media in recognition of the explosion of fan activity on blogs, chat rooms and social networking sites and in an attempt to measure fan passion for the game and awareness of the brand.

A blog is a great resource to engage fans and identify evangelists who will help further promote the game.

NCAA Football has enlisted the services of Sports Media Challenge and it’s leading-edge Internet monitoring service Buzz Manager™ to mine, monitor and analyze online Fan-Generated Media™. Throughout the season and through the help of Buzz Manager, NCAA Football will listen to what fans are saying about the college game to broaden and strengthen its base with people of all ages.

Buzz Manager, designed specifically for the sports, entertainment and lifestyle marketplaces, is an online business intelligence tool to protect and enhance sports brands. In conjunction with Sports Media Challenge’s proprietary search engine, expert analysts who understand the nuance of sports will track and analyze the NCAA Football brand and relevant issues across the Internet for PR, marketing and sponsorship purposes.

“Our focus is to increase interest in the game through targeted grassroots, promotional and interactive programs,” said NCAA Football Executive David Bertram. “Sports Media Challenge is well-known and respected in the college sports arena. Through Buzz Manager and their other leading-edge online initiatives we’ll get a unique and valuable window to our fans.”

Buzz Manager provides quantitative and qualitative results enabling clients to measure brand resonance in the marketplace. The Buzz Manager service collects, archives and analyzes relevant data drawn from millions of online word of mouth comments from thousands of fan forums, blogs, discussions and social networking sites then analyze them for the Executive Dashboard Report. The Report available online or delivered to PDA’s or via e-mail detail the real-time Buzz Rating, Exposure Rating and Trends. “We’re taking the pulse of NCAA Football,” said Sports Media Challenge President, Kathleen Hessert. “We know sports. And through our Buzz Manager service we’ll be able to determine who’s talking about the game, where they’re talking, what issues they care about most, and how passionate those fans are.”

Buzz Manager tracks mentions in Fan Generated Media™ as well as mainstream media and differentiates between the two for clear comparison. The service provides actionable information for sports organizations and advertisers to make better informed decisions about their brands.

In addition to monitoring the overall NCAA Football brand, the service will also track sub-brands like the launch of the exciting new NCAA Football Mobile service. The free service will provide up to the minute scores, highlights and news throughout the season.

“College Football fans are the most loyal in all of sports and Buzz Manager(TM) will enable NCAA Football to measure what fans are saying about college football, its programs, events and products,” said Hessert. “The NCAA Football alliance is aggressively developing promotional and marketing initiatives to tap into fan passions and we’re thrilled to be associated with this exciting brand.”

On August 31st, Sports Media Challenge will also launch the first-ever NCAA Football blog to provide a platform for fans to celebrate the game, learn about upcoming events, programs and to engage them in online discussions about the NCAA Football brand. Guest celebrity bloggers will include among others, University of Notre Dame’s Charlie Weiss, Phillip Fulmer of Tennessee as well as the coach of the reigning national champions, Texas’ Mack Brown,

“A blog is a great resource to engage fans and identify evangelists who will help further promote the game.” said Hessert. Online word of mouth is built around community and passion which is precisely what drives NCAA football.” The NCAA Football blog can be found on the homepage of the official website at starting August 31st.

About Sports Media Challenge
Since 1988, Sports Media Challenge and President Kathleen Hessert have helped more than 100 leading university athletic departments, professional leagues, teams and world-class sports personalities protect and enhance their brands through strategic communications, consulting and training. A sampling of SMC’s clients over the years include: The Universities of Texas, Notre Dame, Tennessee, Stanford, NACDA, ESPN, NFL, PGA TOUR, MLB, NASCAR and NBA teams as well as NFL MVP Peyton Manning, Yankees Captain Derek Jeter, NBA great Shaquille O’Neal, and NASCAR’s Kasey Kahne. SMC President Kathleen Hessert has also worked extensively with the AFCA. SMC will be hosting a series of NACDA sponsored Webinars on Internet Buzz and the Power of Word of Mouth Marketing in the fall of 2006. Sports Media Challenge is an active member of WOMMA (The Word of Mouth Marketing Association).

For further media inquiries, please contact:

Harold Kaufman at (504) 952-2036

Kathleen Hessert (704) 906-3600 or

Alison Reese, NCAA Football (859) 226-4349

About NCAA Football
NCAA Football was created in 1997 as a 501(c) 3, not-for-profit corporation to serve as the collective voice to promote college football. NCAA Football represents a coalition of the American Football Coaches Association (AFCA), the Collegiate Commissioners Association (CCA), the National Association of Collegiate Directors of Athletics (NACDA) and the National Collegiate Athletic Association (NCAA), which are the stakeholders for college football. The AFCA and NACDA began the effort in 1995 with the formation of College Sports USA. It’s mission is to improve, promote and protect college football for those who play, coach and support the game.


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