It is no surprise that the Internet has emerged as a key component of a car buyer’s process and dealers who haven’t adjusted their paradigms and processes accordingly are missing significant growth and profit potential.
Overland Park, KS (PRWEB) July 03, 2012
NCM Associates is expanding its educational programming for automotive dealerships through its sponsorship of "Bridging the Internet Sales Gap." The two-day class is presented by Automotive Internet Management, a consulting and training service provider working with automotive dealerships to build, train and manage their Internet sales operations. AIM has helped auto dealers improve their Internet businesses for over nine years by way of AIM’s program that emphasizes structured processes combined with accountability. Participants will learn proper CRM data organization, proper contact patterns with leads, manager involvement measurement, and best digital marketing practices they can apply to their e-commerce environments to realize additional sales immediately.
Greg Elam, AIM’s director of business development said, “AIM is excited about sharing our process with the NCM Institute to help them educate dealers and dealership management personnel on how to achieve sustained improvement in e-commerce. Our clients have always, as a guaranteed minimum, doubled their true Internet sales closing ratios, and many have seen sales and closing ratios quadruple using our process training with accountability.”
Elam worked closely with Garry House, director of the NCM Institute, to make the program available to the NCM Institute’s clientele. According to House, the need was apparent: “The vast percentage of our target audience is on the wrong side of the ‘digital dealer divide’ in that they don’t know what they don’t know, and they would have difficulty answering the basic questions, ‘do you know where you are today’ and ‘do you know what you’re missing?’” AIM’s president and founder, William Phillips, confirmed House’s assessment. “We find that our clients are at opposite ends of the spectrum—either they are the most dialed-in, process-oriented dealers or they are totally lost in e-commerce,” he said.
According to Paul Faletti Jr., NCM Associates’ president and CEO, NCM has assumed a corporate mandate to engage dealers in the conversations they ought to be having to maximize their operating performance and, ultimately, their profitability. “It is no surprise that the Internet has emerged as a key component of a car buyer’s process and dealers who haven’t adjusted their paradigms and processes accordingly are missing significant growth and profit potential,” he said. “'Bridging the Internet Sales Gap' is designed to give them the structure, processes and accountability required to capitalize on the explosive opportunity in their e-commerce operations, and by sponsoring AIM’s program, we are offering them an opportunity to learn to be more successful in that critical area of their businesses.”
The first sponsored "Bridging the Internet Sales Gap" course will be conducted August 21-22 in San Diego. For more information about the class and all the NCM Institute’s management training programs for car dealers and their managers, visit http://www.ncminstitute.com or call 866.756.2620.
About NCM® Associates, Inc.
NCM Associates, Inc. is the originator of the automotive industry 20 Group peer collaboration process and has been providing dealership Benchmark® analysis, Education and Retail Operations Consulting services to the industry since 1947. Located in Overland Park, KS, NCM provides a robust suite of services designed to drive dealership profitability using its proven, operations-focused Benchmark® for Success program with franchised and independent automotive dealerships, as well as with businesses in more than 20 other industries. NCM Associates is proud to be 100% employee owned.