Summer Sizzles At Neal Communities

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The Company Signs 18 Contracts in July

We see that the market is turning and people have a renewed confidence in this community and in its future

There's no sign of a summer slow down at Neal Communities, as the Florida builder-developer signed 18 contracts for new homes. With 196 contracts signed year-to-date, the company is having its best year in history! The homes are in a variety of price points and styles, including town homes, cottages and Country Club homes.

There was buying activity in River Sound, Forest Creek, Lismore and Edenmore in The Lakewood Ranch Country Club, Mandalay, Wisteria Park, University Park and River's Reach. About half of the builder's sales have Realtors® representing the buyers.

"We see that the market is turning and people have a renewed confidence in this community and in its future," says Neal Communities' Pat Neal. "They appreciate the quality and contemporary styles of new homes and see that new homes offer a value that far exceeds re-sales."

"We're pleased that sales have remained steady in the summer when so many businesses see a drop. We think this is because of our strategic pricing, professional sales team and appealing home designs," states Sales Director David Hunihan.


In order to keep the sales team on track and ahead of the curve, the company provided a full day of advanced sales training last week for its professional staff. Neal Communities hired executive trainer Bill Herring to help them sharpen their skills.

"We have a culture of continuous improvement at Neal Communities," comments Pat Neal. "Highly improved systems provide efficiencies that benefit our home buyers. Continuous improvement is part of our lives and our future."

The training emphasized the sales professional's expanded role in the new economy. Purpose, process, planning and passion are the cornerstone of their enhanced performance.

"Our program is customer focused," explained Herring in the class. "The process prepares the sales person to operate from a servant attitude rather than a selling perspective. What does this mean? Most selling processes operate from what the sales person or company wants as outcome. Servant selling demands to know what the buyer wants the outcome to be and then see if there is a match."

"I'm confident we have the finest sales team in the home building business. Classes like these help our people remain at the pinnacle of their performance," states Hunihan.

Neal Communities is ranked #135 among homebuilders in BUILDER Magazine's 2008 national listing based on sales. As the area's largest and most established locally owned and operated private builder, Neal Communities' innovative home building, development and quality customer service standards all contribute to the firm's continued, record-setting local success stories. With more than 7,000 homes built in Southwest Florida, Neal Communities' honors and accolades include 44 Aurora Awards, dozens of Parade of Homes Awards, five Best in American Living Awards and hundreds of local and regional industry awards. For more information, visit Neal Communities.

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David C. Hunihan
Neal Communities
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