Scottsdale, AZ (PRWEB) June 20, 2012
In response to the demand for home service professionals to improve their local search results and online reputations, Nearby Now announces the launch of its innovative location-based online platform for home service professionals to get found and improve their reputation online.
Nearby Now is an iPhone, Android and web based application that allows local contractors and technicians to proactively request reviews from their customers while still ‘in the driveway’. The platform also allows service professionals to "check-in" at their service locations and dynamically build their visible service area. This information is used to create dynamic and keyword-rich content for businesses' websites that allow them to rank and perform better in local search results.
Nearby Now provides home service professionals with a proactive approach for getting more customer reviews online. At the click of a button within the Nearby Now web or Smartphone app, service technicians can send requests for reviews via email or SMS messaging at the end of a service call.
When a customer receives a request for an online review, he or she will have the opportunity to submit the review to one of the major review sites, such as Google Places, or directly to the Nearby Now platform.
Because search engines use online reviews as one of their major local ranking factors, Nearby Now is able to simultaneously improve businesses' online reputations and local search rankings.
"Search engines like Google are looking for accurate information about local businesses' service areas and customer reviews from legitimate sources online" said Barry Harkness, CEO of Nearby Now. "Nearby Now feeds them information on both of those fronts on a daily basis, giving local contractors a huge leg up when ranking against their local competition."
Using Nearby Now's iPhone, iPad, and Android apps, service professionals can also check-in to their service calls and add information about the type of service they will be performing. After their work is done, they can also add a picture and additional information about the call.
This keyword-rich and location-specific content is then fed directly to the service area section of the business' website, where it can be crawled by search engines like Google. Nearby Now also creates a heat map of these check-ins and reviews that allow potential customers to view where that contractor has done business in their neighborhood.
"Nearby Now gives contractors an unprecedented opportunity to attract and convert local leads online," said Mark Sherwin, CMO of Nearby Now. "Our clients have seen dramatic improvements in their local search rankings, and they love being able to do something proactive about their reputation online."
Check-ins and reviews that are submitted to Nearby Now are also automatically added to its consumer-facing website, which allows potential customers to search for specific home services in their area. They can use this information to choose a local contractor based on real reviews from real people right in their neighborhood.
Nearby Now offers three competitively priced service levels based on the needs of each business. Each service level comes with a satisfaction-guaranteed 14-day free trial.
About Nearby Now:
Nearby Now is an exciting new location-based service that connects local contractors with the people in their area who are urgently looking for their services. Home service professionals can sign up and claim their territories on Nearby Now at http://servicepros.nearbynow.co/.