NeedTagger Releases the Customer Search Engine for Social Media

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NeedTagger announces general availability of the world's first self-service social customer prospecting tool for busy professionals.

"tremendous value compared to some other services"
- Ed DeRosa, Churchill Downs, Inc.

NeedTagger, Inc. announced today the general availability of The Customer Search Engine for Social Media, a powerful new real-time customer prospecting tool for the world’s largest public social network, Twitter. A full-featured Free trial is available at

NeedTagger saves time for business owners and professionals who understand the need to engage with customers in social media, but have limited time to do it. Most NeedTagger users spend a few minutes a day connecting with, following and messaging prospects identified by the tool.

The service uses an advanced form of natural language processing to identify the people that drive the growth of every business: sales prospects and potential leads. NeedTagger can also be used to monitor Twitter for customer service issues and other intent-laden expressions.

Users can customize their prospecting streams by selecting the industry, their target customer profile (interests and job titles), location, types of conversation/intent and discussion topics that matter to their business. In addition, NeedTagger offers 70 pre-tested prospecting filters which can be edited. NeedTagger's web application offers an engagement panel and analytics designed for efficient customer prospecting.

Launched in May, NeedTagger is growing rapidly and serves hundreds of customers in over a dozen B2B and B2C industries. In August, NeedTagger published a free version of its software in HootSuite's App Directory. HootSuite customers will also receive the upgraded features today.

Twitter Emerges as an Important Prospecting Channel

With over 150 million daily active users, Twitter is responsible for 70% of the world's public social media posts every day. Due to the network’s public nature and the tendency of its users to express needs and opinions in public, Twitter represents a powerful new customer prospecting channel for many industries - especially for targeting young consumers on their mobile devices.

Exceptional Value vs. Other Social Marketing Options

Because the service finds and delivers business opportunities automatically, NeedTagger is a time-efficient way for business professionals to find & engage with customers in social media.

Targeting opportunities by intent works. NeedTagger users enjoy double-digit click through rates on messages sent using the tool, making this method of marketing extremely cost-effective when compared with buying social ads or outsourcing social media management.

One of NeedTagger's earliest customers, Ed DeRosa, Director of Social Media for (a Churchill Downs company), explains, "(for) the Kentucky Derby it was a dime or so per click, which is tremendous value compared to some other services."

Advanced Intent-Detection Technology

Unlike first-generation monitoring tools that rely on keywords, NeedTagger uses a proprietary form of natural language processing that identifies meaningful customer engagement opportunities for any type of business, in real time. NeedTagger’s technology eliminates spam, news and noise from the prospecting process, saving time and revealing more opportunities.

NeedTagger's CEO, Vernon Niven, explains, "We've applied the latest data mining technologies to make it easy and affordable for professionals in any organization to find and engage with people who need their products, services, content and assistance - right now. People helping people: it's how every business grows. It's also what Twitter was designed to do."

Free Trial Now Offers Premium Features

Free users now have access to features previously offered to paying customers, including:

  • target customer opportunities by location, audience and type of intent
  • daily email alerts
  • save keywords and block words
  • target Twitter profiles using keywords and pre-tested filters
  • save and re-use messages and landing pages
  • track the number of opportunities discovered each day
  • monitor clicks and shares generated by messages sent from NeedTagger
  • and more

Free accounts receive one custom-filtered stream that can be updated at any time. Free streams are rate-limited in terms of the number of opportunities detected.

Paid plans start at $19.95 per month for 5 custom streams that have no rate limits. Enterprise and Agency plans are also available.

A custom-filtered prospecting stream can be created in minutes for any type of business. Opportunities begin streaming immediately, and streams can be adjusted in real time. NeedTagger users can access their streams in three ways:
1. in NeedTagger's web application (
2. inside HootSuite, using NeedTagger’s HootSuite app (available in the App Directory)
3. via NeedTagger’s email alerts (great for mobile engagement).

To learn more about NeedTagger's new Customer Search Engine for Social Media, please visit .

About NeedTagger, Inc.

Founded in 2011, NeedTagger builds software that makes it easy for people to find and help each other in real time. NeedTagger's revolutionary Customer Search Engine for Social Media is the first self-service social customer prospecting tool for busy professionals. NeedTagger is a self-funded, privately held startup based in Pensacola, Florida.

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