'Negotiating with GIANTS' has an almost folksy style that easily carries the reader through the six chapters ... With Johnston's book in hand, readers have some powerful ammunition they can use to fight and win.
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Cambridge, MA (PRWEB) December 3, 2008
Whether you're negotiating with an intimidating boss to keep your job, a big bank to keep your business alive, or an entire nation to keep it moving forward, one of America's best-selling new books has answers you'll need this holiday season.
In ''Negotiating with GIANTS: Get What You Want Against the Odds,'' negotiation expert and Harvard MBA Peter Johnston relays dozens of real-life David & Goliath stories from across history, surfacing lessons we can all use to handle the growing number of giants in our personal and professional lives. Combining Wall Street smarts with sympathy for the little guy, Johnston hits a nerve with millions of Americans who face a faltering economy that produces new giants every day. The author's acclaimed book tackles our most challenging negotiations and conflicts, laying out unique strategies and concrete steps for negotiating everything from messy divorces and brutal hostage-takings to deals with hulking business titans such as Wal-Mart.
"If you feel like David looking up at Goliath, this insightful and entertaining book is now your best weapon - for individuals, entrepreneurs, smaller organizations and smaller nations," says Mark Edwards, a successful international business executive.
''Negotiating with GIANTS'' has been featured in media worldwide, including CNN, PBS, FOX, Business Week and Oprah & Friends, with Johnston responding to questions about mortgages, credit cards, personal relationships and the role that giants have played in the current economic meltdown. Reviewers have unanimously praised the book's stories and down-to-earth advice:
"Highly readable." - The National Post
"'Negotiating with GIANTS' has an almost folksy style that easily carries the reader through the six chapters ... With Johnston's book in hand, readers have some powerful ammunition they can use to fight and win." - The Chronicle Herald
"Very valuable." - CNN News, Issue #1
"One of the world's leading negotiation experts changes how we should be thinking about our most challenging negotiations and conflicts." - Jules B. Bloch, LLB, Professional Arbitrator
"Informative and engaging." - Embassy Magazine
Find out more at http://www.negotiatingwithgiants.com or contact Don Fenton at (416) 434-3681.
To learn about Peter Johnston's consulting firm, Negotiation Advice International, click here: http://www.nailimited.com .
''Negotiating with GIANTS'' is now available on Amazon.com.
To see Peter Johnston's interview on CNN, click here: http://negotiatingwithgiants.com/cnn/ .