Cambridge, MA (PRWEB) September 20, 2012
BlockAvenue, a Cambridge-based start-up focused on bringing transparency to location, has launched to the public today. The company’s platform aggregates geo-data, trends and reviews by individuals to establish a BlockScore™ for every location in the U.S.
The company’s first release today includes more than 50 million data points that impact a location’s value. Categories span from transit, crime, sex offenders, restaurants and schools to specific lifestyle amenities such as grocery stores, pharmacies and fitness centers. Consumers are also able to add a layer to this data by both voting and commenting as to whether a particular place impacts their neighborhood in a positive or negative way.
“Until now, location-based information, has not been aggregated in an easy and useful way for people to understand and consume,” said BlockAvenue Founder Anthony Longo. “By providing an intuitive platform powered by both geo-data and social conversation, we can help people understand what the makeup is or where the trend is heading at virtually any location throughout the U.S.”
The company aims to help people understand everything there is to know about a particular location and the impact of its surroundings. This is critical information for people who are buying or renting an apartment, staying at a hotel in a new city, or visiting a neighborhood for the very first time. Until this point, people have been forced to make purchase decisions that greatly impact their lives and that are worth thousands or millions of dollars without this crucial information. With BlockAvenue’s platform, people are able to make much improved and informed decisions.
Using BlockAvenue is very easy. The process starts by searching for any location: a city, town, neighborhood, intersection, street or even an alleyway. From there, consumers are able to zoom in and focus down into specific areas to see the make-up and score of the location. Consumers are also able to vote and comment on individual data points such as transit stops, coffee shops, and grocery stores. Or, they could take a more thorough approach and write a full BlockReview on why an area is great…or not so great.
Acutely aware that neighborhoods in major cities are different on a block-by-block basis, the company’s goal is to draw those lines of comparison by combining geo-data and informed opinions from local people who know the area best.
BlockAvenue is a location-based analytics company focused on providing consumers an intuitive platform to help them understand everything there is to know about a location. The company leverages more than 50 million data points such as crime, sex offenders, transit options, local amenities, restaurants, schools and a propriety social layer to provide its BlockScore across the United States. The company is headquartered in Cambridge, MA and operates out of Dogpatch Labs, a technology incubator operated by Polaris Venture Partners.