I recommend that any consumer-facing community use Open Authentication
Naples, FL (PRWEB) October 27, 2009
Neighborhood America, an enterprise social media and mobile marketing solutions provider, now offers an improved online experience and easier way for consumers to join branded online communities with the newest feature: Open Authentication.
Open Authentication allows consumers to log in to Neighborhood America's branded customer communities with credentials they may already have from Facebook, Windows Live ID, Google, AOL, Yahoo! and any Open ID compatible community. Enterprise organizations can now leverage widely-used, consumer social networks while still driving a branded experience by simplifying the login process and, in turn, lowering the barrier to participate for consumers.
"I recommend that any consumer-facing community use Open Authentication," says Jim Haughwout, CIO and Vice President of Technology, Neighborhood America. "Instead of asking people to register, let them re-use one of their existing accounts from any of the major consumer network providers. By doing this, companies open their online communities to over 1 billion people without requiring them to remember yet another username and password."
Open Authentication enables an organization to use consumer networks as an on-ramp to enterprise-branded communities. "We recognize that organizations leverage popular consumer networks as part of their overall social media strategy. As such, we are focused on removing any barriers to help enable more immediate, direct engagement between consumers and the brand," says Tom Edwards, CMO & VP of Sales, Neighborhood America.
This expands the network and becomes a new channel to connect with consumers. Once this connection is made, the organization can collect social data and deploy analytics, which provide valuable insights to determine ROI.
A sharp focus on ROI is a hallmark of Neighborhood America and its customers. Neighborhood America takes a consultative approach when helping its customers build a branded community that delivers business results.
About Neighborhood America
Neighborhood America is an award-winning provider of enterprise social media and mobile marketing solutions for businesses and government agencies. Neighborhood America's SaaS offerings and strategic consulting services help customers build brand loyalty and stronger constituent relationships, create channels for direct feedback, and improve financial performance. With more than a decade of experience, Neighborhood America generates total network value for many of the world's largest brands, including adidas, Crispin Porter + Bogusky, Kodak Gallery and Microsoft. Awards include the 2009 and 2008 SIIA CODiE Award for "Best Social Networking Solution" and the global Mobile Marketing Award for "Best Use of Marketing, Cross-Media integration." Visit http://www.neighborhoodamerica.com .