Niche Perfumer Neil Morris Creates Exclusive Fragrance for Takashimaya New York for Fall Release

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Takashimaya New York, a division of one of the world's largest department stores, launches its own signature scent that captures the serenity of a Japanese garden and the sophistication of New York City. The scent was created by Boston-based bespoke perfumer Neil Morris. For more than 30 years, Mr. Morris has been designing fragrances that connect with emotion for individual clients, private label and special occasions.

I wanted the fragrance to incorporate the beauty and serenity of the Japanese culture along with the stylish sophistication of Fifth Avenue. It's my artistic twist on East meets West.

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Niche perfumer Neil Morris has created an exclusive fragrance for Takashimaya New York, a division of one of the world's largest department stores known for its rare and exclusive goods. The fragrance, Neil Morris for Takashimaya New York, launches in September and will be only available at the Fifth Avenue, New York retailer.

"I could not have been happier when my friends at Takashimaya asked me to create a scent for them," said Boston-based fragrance designer, Neil Morris (http://www.neilmorrisfragrances.com) who has been designing scents for over 30 years. "I wanted the fragrance to incorporate the beauty and serenity of the Japanese culture along with the stylish sophistication of Fifth Avenue. It's my artistic twist on East meets West."

The subtle, evocative, and serenely compelling Neil Morris for Takashimaya New York opens with top notes of Black Currant, Mandarin, Bergamot and Aldehydes for a sparkling and fresh introduction. Heart notes include Plum Blossom, Jasmine Tea, Japanese Cherry Blossom, Bamboo and Dossinia Orchid, accented with the passionate scent of Narcissus. A precious base note of Cedar is enriched with accents of Oak, Tonka, Orris and Oud for a warm, sophisticated finale.

"We are thrilled to offer Neil Morris' perfumes as part of our collection of distinctive fragrances that we've assembled from around the globe. He has a remarkable sensibility of knowing what his clients desire in a scent that is distinguished and beautiful. We expect that the new scent for Takashimaya will inherit a loyal customer following," said Virginia Haygood, general merchandise manager for Takashimaya New York. "Neil has truly captured our brand."

Neil Morris for Takashimaya New York is available only at Takashimaya New York, 693 Fifth Avenue in New York City and at http://www.takashimaya-ny.com. A two ounce spray bottle of Parfum is $125.00.

About NMF
Neil Morris is one of the leading independent fragrance designers in the United States and the face behind Neil Morris Fragrances. For more than 30 years, he has created exotic and complex fragrances for individual clients, private label and special occasions. His unique process and approach to fragrance design combines years of exploration, refinement, and inspiration from top perfumers. Neil Morris' Signature Collection of eight fragrances was released in 2008 and are available at boutiques, such as Takashimaya New York and at http://www.neilmorrisfragrances.com. The line retails for $95 for each two-ounce spray bottle of Parfum.

About Takashimaya New York
Takashimaya New York (http://www.takashimaya-ny.com) is a division of Takashimaya Co. Ltd., one of the world's largest department store retailers that operate 20 modern locations in Japan. Its New York location offers a specialized retail shopping environment with the feeling of a personal home, featuring soaring ceilings, residential lighting, and artfully decorated stone floors. Its mission today is the same as the founders', searching the world for unique items to delight their global guests. Takashimaya is a temple of unique merchandise and gifts.

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