Acceptance and Connection of Food as Medicine
Tolland, CT (Vocus) March 25, 2009
Nerac Analyst Brenda Van Goethem will present a session titled, "Acceptance and Connection of Food as Medicine," at the Wellness '09 Conference in Chicago, March 25-26, 2009.
The presentation discusses the link between food, health, and performance. Market data suggests considerable growth opportunities for foods and beverages that are linked to performance, especially for blended protein systems within the nutrition beverage category. This discussion outlines the global functional beverage market trends and drivers, the scientific validation of functional ingredients, consumer demand for functional ingredients in beverages, and legal and labeling considerations. The presentation is targeted to R&D, sales and brand management, nutrition, new business development, and regulatory compliance professionals.
Some key points to be covered in the presentation include:
1) Functional foods and beverages are increasing market share by touting ingredients with scientifically validated health benefits that increase nutritional health and physical wellness.
2) Today's consumer is seeking on-demand performance, energy and nutrition from all sorts of beverage-based products and foods without undergoing drastic lifestyle changes.
3) The global functional drinks market is worth $25.1 billion USD with Energy/Sports performance segment representing the majority of this market.
4) Besides performance enhancement, functional beverages can also be targeted toward bone/joint health, immune health, digestive health, and cardiovascular health.
5) US and European regulators are vigilant in regards to unsupported and unsanctioned health claims. Functional beverages must following labeling parallels of nutritional supplement industry.
In addition, David Sabbagh, Solae Technology & Innovation Food Applications Group Leader will be co-presenting a session titled "Protein Power." He will provide a "deep dive" into soy protein used in the functional performance beverage segment, outlining the market growth opportunities and nutritional benefits of using soy protein in sports performance formulations.
As a Nerac analyst, Brenda Van Goethem is responsible for delivering targeted analyses and technical solutions to companies in the food and nutraceutical industries. With more than 18 years experience in food science, she provides expertise and insight into the analysis of chemical, biological, and formulation issues. Her areas of expertise include nutraceutical ingredients and formulation, food fermentations, quality assurance and control, regulatory affairs and methodologies, food safety and HACCP, chemistry, biology, and immunology and serology.
The Wellness 09 Conference taking place March 25-26 in Chicago, IL., is a forum for experts from the food industry to exchange ideas on how to succeed in developing healthful foods by sharpening their focus on the consumer lifestyle and demographics dynamics, health issues, and legal, regulatory and standardization issues that are shaping the landscape of the wellness marketplace. Wellness '09 is sponsored by the Institute of Food Technologists (IFT), a nonprofit scientific society with 22,000 members working in food science, food technology, and related professions in industry, academia, and government.
Nerac Inc. is a global research and advisory firm for companies developing innovative products and technologies. Nerac Analysts deliver custom assessments of product and technology development opportunities, competitor intelligence, intellectual property strategies, and compliance requirements through a proven blended approach to custom analysis: review of technical knowledge, investigation of intellectual property, and appraisal of business impacts. Nerac deploys analysts in diverse disciplines to help clients discover new applications, serving as a catalyst for new thinking and creative approaches to business problems and identifying strategic growth opportunities.
Solae is the world leader in developing innovative soy-based technology and ingredients for the food, meat and nutritional products industries. Solae provides solutions that deliver a unique combination of functional, nutritional and economic benefits to our customers. At Solae, the journey to innovation begins with nature. We take one of nature's best resources, the soybean, and create nutritious and great-tasting ingredients. Our goal is to provide solutions for today while innovating for tomorrow. With more than 1,000 products used by more than 3,500 customers, Solae's soy ingredients are enjoyed by consumers around the world in products such as baked goods, beverages, nutrition bars, meats, vegetarian meals and much more. Headquartered in St. Louis, Missouri, USA, with annual revenue exceeding $1 billion, the company was formed through an alliance between Bunge Limited (NYSE: BG) and DuPont (NYSE: DD). For more information, visit http://www.solae.com or http://www.innovationthroughnature.com.
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