Role of Health/Functional Foods within Patent Landscape is Topic of Wellness '09 Presentation

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Nerac Analyst Shanon Trueman will present a session titled, "Health/Functional Foods Within the Patent Landscape," at the Wellness '09 Conference in Chicago, March 25-26, 2009.

Substantiation of Food and Supplement Claims

Nerac Analyst Shanon Trueman will present a session titled, "Health/Functional Foods Within the Patent Landscape," at the Wellness '09 Conference in Chicago, March 25-26, 2009.

The presentation addresses opportunities within the intellectual property and product landscape for functional foods and health foods; specifically, opportunities for ingredients within functional foods, indications and diseases treated, and product categories, and is targeted towards R&D scientists, intellectual property experts and marketing and business development professionals.

Some key points to be covered in the presentation include:
1.    Europe has the most functional foods on the market; however, the European Patent Office holds comparatively few patents on functional foods.
2.    The Japanese Patent Office has received many more applications on functional foods than have other patent offices, and has applications dating back nearly twenty years.
3.    Future market potential for functional foods may be in North America, South America, and Asia/Australia.
4.    Potential health conditions that may be targeted with new functional food products include diabetes, bone health, and cardiovascular health.
5.    Potential functional food categories may include breakfast foods, baby foods, snacks, and desserts.

In addition, Bob Stohrer, Vice President R&D, Stolle Wellness will be co-presenting a session titled "Substantiation of Food and Supplement Claims," during which he will discuss the difference between FDA claims, patent claims, and FTC claims as they relate to functional foods; as well as the review and evaluation processes. And Antony Pavel, Jr. of K&L Gates will be co-presenting "Functional Food and Nutraceuticals: A Regulatory Update". Mr. Pavel will discuss the regulatory background behind functional foods and ingredients, and how a manufacturer can use the claims for marketing a product (including prohibited claims and gray areas).

As a Nerac analyst, Shanon Trueman helps companies to look beyond their business today to see how internal and external forces will shape their futures. She works with clients to identify both new markets for existing products and potential markets for new products. Clients draw on her expertise in food safety and regulations governing the use, efficacy, and registration of pesticides and biological control organisms to successfully institute quality control measures. Her technical expertise also includes microbiology, mycology, entomology, and bacteriology.

The Wellness 09 Conference taking place March 25-26 in Chicago, IL., is a forum for experts from the food industry to exchange ideas on how to succeed in developing healthful foods by sharpening their focus on the consumer lifestyle and demographics dynamics, health issues, and legal, regulatory and standardization issues that are shaping the landscape of the wellness marketplace. Wellness '09 is sponsored by the Institute of Food Technologists (IFT), a nonprofit scientific society with 22,000 members working in food science, food technology, and related professions in industry, academia, and government.

About Nerac
Nerac Inc. is a global research and advisory firm for companies developing innovative products and technologies. Nerac Analysts deliver custom assessments of product and technology development opportunities, competitor intelligence, intellectual property strategies, and compliance requirements through a proven blended approach to custom analysis: review of technical knowledge, investigation of intellectual property, and appraisal of business impacts. Nerac deploys analysts in diverse disciplines to help clients discover new applications, serving as a catalyst for new thinking and creative approaches to business problems or identifying strategic growth opportunities.

Contact:
Susan Lucek
Nerac, Inc.
One Technology Drive
Tolland CT 06084 USA
860.872.7000, ext. 1008
http://www.nerac.com

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Susan Lucek
Nerac, Inc.
860-872-7000 ext. 1008
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