Nestlé WonkaZoid Announces Survey
Results on Kids and Stocking Stuffer Preferences for the 2006 Holiday
Season
Nestlé WonkaZoid and Weekly
Reader, a leading publishing and media company influencing teachers and
children for more than 100 years, conducted a survey of more than 1,000
kids ages 6-11 in the United States. The results give a glimpse into
tweens’ holiday “stocking
stuffer” preferences in 2006.
The most notable results include:
-
60% of kids ages 6-11 believe in Santa Claus and would like Santa
to stuff their stockings with candy or video games(a).
-
62% of kids ages 6-11 are extremely excited by a handheld video
game that they can buy with their allowance(a).
-
For kids ages 6-11, nearly 60% like video games with “fun,
wacky games” and 39% like video games they
can personalize(a).
(a) SOURCE: Weekly Reader Research, 2006 -- Full survey report
available upon request.
These findings indicate that WonkaZoid (a new hand-held, refillable
candy dispenser with a fun, one-of-a-kind video game) is an ideal
stocking stuffer for the holiday season. Each WonkaZoid has a suggested
retail price of $4.99-$6.99 and comes with a full pack of WONKA®
candy, stickers and a videogame dispenser.
The introductory series of WonkaZoid includes four varieties to collect
and play: Grape Strawberry NERDS® comes with
the NERDS Hockey game, starring the Oompa Loompas; new Sour NERDS®
is partnered with the NERDS Freeze Tag game; SWEETARTS®
is teamed up with the SweeTarts Oompa Candy Flip game; and SWEETARTS®
Shockers is tied to the ever-challenging SweeTarts Shockers Shockball
Showdown game.
About WONKA
The Willy Wonka Candy Factory company opened its doors in 1983. Since
that time, Wonka has been dedicated to the art of producing fun,
innovative, high-quality candies for kids of all ages. WONKA
manufactures such well-known favorites as: NERDS®,
NERDS® Rope, SWEETARTS®,
SWEETARTS® Squeez, LAFFY TAFFY®,
SWEETARTS® Shockers, RUNTS®,
EVERLASTING GOBSTOPPERS®, LIK-M-AID®
FUN DIP, PIXY STIX®, BOTTLE CAPS®,
TART ‘N TINYS® and
the WONKA® Bar.
About Nestlé USA
Named one of "America's Most Admired Food Companies" in Fortune magazine
for the ninth consecutive year, Nestlé USA
provides quality brands and products that bring flavor to life every
day. From nutritious meals with STOUFFER'S®
LEAN CUISINE® to baking traditions with NESTLE®
TOLL HOUSE®, Nestlé
USA makes delicious, convenient, and nutritious food and beverage
products that enrich the very experience of life itself. That's what
"Nestlé. Good Food, Good Life" is all
about. Nestlé USA, with 2005 sales of $8.1
billion (includes Nestlé Nutrition), is part
of Nestlé S.A. in Vevey, Switzerland the
world's largest food company with sales of $73 billion. For product news
and information, visit Nestleusa.com or NestleNewsroom.com.
See the original story at: http://eon.businesswire.com/releases/nestle/sweetarts/prweb493579.htm
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