NetApp and Acclaro Celebrate the Two-Year Anniversary of their Localization Staffing Partnership

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The Silicon Valley powerhouse works with Acclaro to hire and manage its global team of in-country content reviewers.

NetApp

Acclaro helped us transform the linguistic review process, leading several aspects of recruiting, hiring, training and managing our globally-distributed linguistic reviewers as well as other contracted localization personnel.

There are a lot of twos for translation agency Acclaro in 2012—the Acclaro blog two-year celebration a month ago, and now in April, the two-year anniversary of partnering with NetApp to staff their global localization review efforts.

NetApp, a six billion dollar Silicon Valley powerhouse, designs and manufactures storage systems and provides operating systems, data management, and content delivery software. The company sells these products in more than a hundred countries around the globe; in fact, nearly 50% of NetApp revenue comes from countries outside of the United States.

NetApp partnered with Acclaro in 2010 for localization staffing solutions abroad in order to accomplish a previously impossible feat—global SimShip of their localized product marketing and support material. Their goal was two-fold: to obtain high-quality review of translated content, and to release translated materials in synch with in-country product launches.

“In-country review used to be a bottleneck for us since we lacked the dedicated time it takes for internal resources to handle the thorough linguistic workload in each market, on a consistent and timely basis, let alone coordinated schedules across the globe to SimShip, and all that with great quality!” recalls Anna N. Schlegel, director of NetApp’s Globalization Programs Strategy Office. “Acclaro helped us transform the linguistic review process, leading several aspects of recruiting, hiring, training and managing our globally-distributed linguistic reviewers as well as other contracted localization personnel.”

Acclaro helped to build a dedicated review team for NetApp in France, Germany, Spain, Italy, Holland, Russia, Israel, Brazil, Korea, Japan, UK, Mexico, Hong Kong, and China. The Acclaro human resources and operations team screened and placed team leads in these countries to work alongside local personnel. The reviewers were trained in-house so that they’d fully understand the company-sanctioned communication norms and terminology.

“Our global localization staffing solutions are designed to take the pain out of localization for clients and remove barriers to their global product rollouts,” says Michael Kriz, president of Acclaro. “We tailor these services to the particular needs of the client; in NetApp’s case, the focus has been on finding the most skilled linguists in each target country for their review program.” A few of Acclaro’s service features include the recruitment of full-time permanent and temporary contract employees, payroll services, training, performance reviews, project management and program setup. Acclaro localization staffing services help clients to:

  •     Develop a clear localization strategy
  •     Define clear roles, responsibilities and requirements
  •     Build, organize, and maintain language assets
  •     Become localization-ready across technology platforms and programs
  •     Outline specifics about the languages and regions a client is targeting
  •     Keep on track with in-country linguistic reviews
  •     Facilitate collaboration between all language partners

“We continue to work with Acclaro for our global staffing needs because they consistently bring us the best talent in the industry,” continues Schlegel. “They have truly built this high-quality review process from the ground up, enabling us to brand and launch our products simultaneously across global markets.”

About Acclaro
Acclaro is an international translation and localization agency that helps the world’s leading brands succeed across cultures. With its global headquarters in New York and offices and affiliates in San Francisco, Boston, Buenos Aires, Bangkok, Tokyo and Paris, the agency translates websites, marketing campaigns, documents and software for global enterprises, giving clients an authentic voice in key language markets.

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Alyssa Paris
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