Viral marketing can be a real challenge for business-to-business marketers
Austin, Texas (PRWEB) April 30, 2007
NetQoS® Inc. announced that it has been inducted into MarketingSherpa's Viral Marketing Hall of Fame 2007 based on the results of a recent viral marketing campaign. The Netcosm campaign, designed by the NetQoS marketing department in conjunction with public relations firm Porter Novelli, features two short viral videos created using experimental network performance monitoring technology. Developed by NetQoS product research engineer Dr. Mike Johns, Netcosm demonstrates network traffic in a video-game-like visual metaphor.
"Viral marketing can be a real challenge for business-to-business marketers," said Pam O'Neal, director of marketing communications for NetQoS. "Netcosm provided the perfect opportunity to produce a fun and engaging viral video campaign that had broad appeal, a 'cool' factor, and very simply illustrated the complexity of data that traverses an enterprise's network."
The Netcosm video presents a new way of representing network performance data, drawing on NetQoS' roots in simplifying the analysis of network performance management data. It is an early look at some of the work underway in the NetQoS Performance Labs, where NetQoS scientists and researchers are shaping the future of network performance management. Today, NetQoS is the only vendor that provides global visibility for the world's largest enterprises into the key metrics necessary to quantify network infrastructure performance: end-to-end response time, traffic flows, and device performance.
The campaign involved a blend of new media, traditional public relations, blogger relations, and an elaborate seeding campaign. NetQoS placed the video on YouTube and Google Video, as well as on more targeted sites such as Digg, Techmeme, Brightcove, Grouper, Motionbox, DailyMotion, GoFish and Veoh. At that point, the viral effect took over netting 58,000+ views on YouTube, numerous press mentions, pickup by the popular TechCrunch tech blog, and more than 1,100 downloads, some of which have already turned into sales meetings.
According to the Marketing Sherpa announcement, judges reviewed more than 100 business-to-consumer and business-to-business viral marketing submissions to make their selections for the third annual Viral Hall of Fame. The NetQoS campaign came in at number two among the mostly consumer-focused campaigns.
To download a NetQoS Netcosm video clip, visit http://www.netqos.com/network-monitoring/netcosm.html
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About NetQoS Inc.
NetQoS software and services help service providers, government agencies, and large enterprises -- including half of the Fortune 100 -- improve the delivery of applications over wide area networks by enabling them to monitor application service levels, troubleshoot problems quickly, and plan for change. Representative NetQoS customers include Chevron, Lockheed Martin, American Express, Hilton Hotels, Siemens, Boeing, Deutsche Telekom, NASA, and Barclays Global Investors. For more information, visit http://www.netqos.com or call (877) 835-9575.
NetQoS is a trademark of NetQoS Inc. All other trade names, trademarks, and registered trademarks are the property of their respective owners.