If you want a release to rank highly in search engines you have to use key words and link those to your Web site
Lanham, MD, (PRWEB) September 2, 2009
Search engine rankings are arguably the most important business marketing tool available today because it drives Web traffic -- and potential prospects -- to a business' Web site. However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive. NETexponent, an 18-person online performance marketing and advertising agency that specializes in affiliate and search marketing services, discovered a way to dramatically boost its own search engine rankings and subsequent Web site traffic on average by 50 percent. NETexponent uses PRWeb, Vocus Inc.'s (NASDAQ: VOCS) leading online news distribution service.
NETexponent CEO Peter Figueredo decided he could do it better on his own with PRWeb. Using his news as a marketing tool, he applied key words and Web site links to the online news releases he distributed over PRWeb.
"If you want a release to rank highly in search engines you have to use key words and link those to your Web site," says Figueredo. "In addition, you need to put them in the release a few times, for example in the headline, the sub-headline and again in the body. This is different from a traditional news release with a catchy headline where you may not have your key words included."
Figueredo says PRWeb is fairly intuitive which means his firm can quickly and easily get its news releases distributed. He found the online news release writing tips to be an insightful and a helpful way for someone who does not have his expertise to be able to understand. Finally, he believes PRWeb's distribution network is very valuable as the network includes more than 30,000 syndication partners subscribing to PRWeb's content through RSS feeds.
While Figueredo notes he typically sees Web site traffic increase on average 50 percent following a news release issued over PRWeb, one NETexponent news release had far more astonishing results. NETexponent promoted a survey on PRWeb for its research arm, AffiliateBenchmarks and a week later traffic on both - NETexponent.com and AffiliateBenchmarks.com - had risen more than 400 percent over the previous week.
Figueredo also believes that PRWeb offers easy ways to leverage social media tools to extend the shelf life of news releases. He cites Twitter and PRWeb's "TweetIt" feature, which allows users to pre-schedule Tweets to coincide with the timing of a press release distribution, especially constructive.
"When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," says Figueredo. "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we've seen increases in traffic up to five days after the news release was issued."
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used more than 3,700 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
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