'Pizza and a Movie' Provides At-Home Convenience--Netflix Delivers While Newman’s Own® Thin & Crispy Frozen Pizza Bakes in the Oven

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Newman's Own joins with Netflix for home baked pizza and "delivery" movies.

Shameless Exploitation in Pursuit of the Common Good

Shameless exploitation in pursuit of the Common Good.

Newman’s Own, Inc. announced today the kick-off of its “Pizza and a Movie” promotion; the double billing features Netflix-delivered movies and home-baked Newman’s Own® Thin & Crispy frozen pizzas. Beginning this month through March 2010, consumers in eight select regions of the country can receive two free Newman’s Own Thin & Crispy frozen pizzas when they join Netflix via the special web address, http://www.netflix.com/newmansown. More than three million Newman’s Own Thin & Crispy frozen pizza product packages convey the program details, available in the following areas: New England/Albany, NY; Baltimore/Washington, D.C.; Charlotte, NC/Atlanta, GA; Minneapolis, MN/Milwaukee, WI; Denver, CO; Phoenix, AZ; Portland, OR/Seattle, WA; California.

“As more consumers opt for at-home meals and entertainment, tying in with Netflix is a natural for us. We are proud to be connected with such a premiere entertainment brand and look forward to having more folks try our delicious pizzas,” according to Mike Havard, vice president, marketing at Newman’s Own, Inc.

According to The NDP Group/CREST®, total restaurant industry traffic declined -2.6 percent for this year’s spring quarter versus the same quarter last year. The number reflects the sharpest decline in industry traffic since 1981.

The "Pizza and a Movie” program includes a two-week free trial with Netflix; upon conversion to a paying membership, participants will receive coupons for two free Newman’s Own Thin & Crispy frozen pizzas.
Newman’s Own Thin & Crispy frozen pizza now features five varieties with the recent launch of Margherita, including Supreme; Four Cheese; Roasted Garlic and Chicken; Uncured Pepperoni; all are available in 30 percent of the United States.

All Newman’s Own Thin & Crispy frozen pizzas combine a distinctively delicious, all-natural thin crust with generous portions of first-rate toppings. Delivering on the prevalent consumer call for ‘all-natural’ and ‘high quality,’ all Newman’s Own Thin & Crispy frozen pizzas contain full-bodied, hand-selected, all-natural ingredients; 0 grams of transfats; multi-grain, flaxseed crust and no artificial ingredients.
Newman’s Own Thin & Crispy frozen pizza retails for a suggested price of $6.49, comparable with premium national brands. The line is available at such major retailers as: Safeway; Stop and Shop; Dominick’s; Kroger Fred Meyer; Kroger King Soopers; Shaw’s; Hannaford; Demoulas; Harris Teeter, Giant Maryland and Dominick’s.

To take advantage of the Newman’s Own/Netflix offer, pizza and movie aficionados can look for specially marked pizza packages in their grocery store or visit http://www.newmansown.com.
About Newman’s Own, Inc.

Newman’s Own ®, Inc., founded by Paul Newman and his buddy A. E. Hotchner in 1982, is a successful and growing premium food business. Newman’s Own offers more than 100 varieties of delicious all-natural food and beverage products, which include salad dressings, pasta sauces, salsa, popcorn, lemonade, and thin & crispy frozen pizza. Based in Westport, CT, the charitable mission of Newman’s Own®, Inc. was expressed by Paul in the Company motto: “Shameless exploitation in pursuit of the Common Good.” Newman’s Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $270 million has been given to thousands of charities since 1982.

Visit http://www.newmansown.com for the nearest retailer/s that carry Newman’s Own products and for recipe suggestions using Newman’s Own®, Inc. products.

Learn more about our mission at http://www.newmansownfoundation.org.

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Kate Nolan Clemens
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