Shameless exploitation in pursuit of the Common Good.
Westport, CT (Vocus) September 11, 2009
Newman’s Own, Inc. announced today the kick-off of its “Pizza and a Movie” promotion; the double billing features Netflix-delivered movies and home-baked Newman’s Own® Thin & Crispy frozen pizzas. Beginning this month through March 2010, consumers in eight select regions of the country can receive two free Newman’s Own Thin & Crispy frozen pizzas when they join Netflix via the special web address, http://www.netflix.com/newmansown. More than three million Newman’s Own Thin & Crispy frozen pizza product packages convey the program details, available in the following areas: New England/Albany, NY; Baltimore/Washington, D.C.; Charlotte, NC/Atlanta, GA; Minneapolis, MN/Milwaukee, WI; Denver, CO; Phoenix, AZ; Portland, OR/Seattle, WA; California.
“As more consumers opt for at-home meals and entertainment, tying in with Netflix is a natural for us. We are proud to be connected with such a premiere entertainment brand and look forward to having more folks try our delicious pizzas,” according to Mike Havard, vice president, marketing at Newman’s Own, Inc.
According to The NDP Group/CREST®, total restaurant industry traffic declined -2.6 percent for this year’s spring quarter versus the same quarter last year. The number reflects the sharpest decline in industry traffic since 1981.
The "Pizza and a Movie” program includes a two-week free trial with Netflix; upon conversion to a paying membership, participants will receive coupons for two free Newman’s Own Thin & Crispy frozen pizzas.
Newman’s Own Thin & Crispy frozen pizza now features five varieties with the recent launch of Margherita, including Supreme; Four Cheese; Roasted Garlic and Chicken; Uncured Pepperoni; all are available in 30 percent of the United States.
All Newman’s Own Thin & Crispy frozen pizzas combine a distinctively delicious, all-natural thin crust with generous portions of first-rate toppings. Delivering on the prevalent consumer call for ‘all-natural’ and ‘high quality,’ all Newman’s Own Thin & Crispy frozen pizzas contain full-bodied, hand-selected, all-natural ingredients; 0 grams of transfats; multi-grain, flaxseed crust and no artificial ingredients.
Newman’s Own Thin & Crispy frozen pizza retails for a suggested price of $6.49, comparable with premium national brands. The line is available at such major retailers as: Safeway; Stop and Shop; Dominick’s; Kroger Fred Meyer; Kroger King Soopers; Shaw’s; Hannaford; Demoulas; Harris Teeter, Giant Maryland and Dominick’s.
To take advantage of the Newman’s Own/Netflix offer, pizza and movie aficionados can look for specially marked pizza packages in their grocery store or visit http://www.newmansown.com.
About Newman’s Own, Inc.
Newman’s Own ®, Inc., founded by Paul Newman and his buddy A. E. Hotchner in 1982, is a successful and growing premium food business. Newman’s Own offers more than 100 varieties of delicious all-natural food and beverage products, which include salad dressings, pasta sauces, salsa, popcorn, lemonade, and thin & crispy frozen pizza. Based in Westport, CT, the charitable mission of Newman’s Own®, Inc. was expressed by Paul in the Company motto: “Shameless exploitation in pursuit of the Common Good.” Newman’s Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $270 million has been given to thousands of charities since 1982.
Visit http://www.newmansown.com for the nearest retailer/s that carry Newman’s Own products and for recipe suggestions using Newman’s Own®, Inc. products.
Learn more about our mission at http://www.newmansownfoundation.org.
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