Netvibes Talk to Me: The First Smart Recommendation and Distribution Engine for Widgets and RSS Feeds

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Netvibes Talk to Me makes it easy to discover new content related to your interests

The next stage in the widgetization of the Web can only be reached if we can provide smart context around an immense and rapidly accelerating array of widget apps and content. Netvibes Talk to Me helps users navigate a wide ocean of widgets to naturally discover exactly the right one for them. It also helps publishers ensure their widgets reach exactly the right audience

San Francisco, CA (PRWEB) June 23, 2009

Netvibes (http://www.netvibes.com), the leading personalization platform for the Web, today announced a new service to help users discover the exact content they crave and publishers deliver widgets to the right user at the right time. Netvibes Talk to Me is the first widget recommendation and distribution engine that performs on-going, intelligent analyses of users' widget behavior and the context in which widgets are used to deliver individually personalized and perfectly relevant widget recommendations. The service will be progressively rolled out to Netvibes' millions of users through the end of the week.

"The next stage in the widgetization of the Web can only be reached if we can provide smart context around an immense and rapidly accelerating array of widget apps and content. Netvibes Talk to Me helps users navigate a wide ocean of widgets to naturally discover exactly the right one for them. It also helps publishers ensure their widgets reach exactly the right audience," said Netvibes CEO Freddy Mini. "Context is the new king for the new Web.

Modern consumers often face a paradox of choice created by an endless flood of new widgets, RSS feeds, blogs, videos and other online media. With so much content, how can they find exactly what they need?

Netvibes Talk to Me is the first smart recommendation and distribution engine for widgets and online media content. Now when users set up their Netvibes personalized page or look for new content, Talk to Me will provide relevant recommendations that exactly match their taste. This enables users to constantly discover favorite new widget apps and other content from the Netvibes Ecosystem, the Web's largest collection of universal widgets and official content feeds.

Moreover, Talk to Me also helps publishers better target and distribute their widgets to consumers. Instead of passively waiting for users to search for and discover their widget, publishers can use Netvibes Sponsored Placement service to actively push widgets directly to highly targeted audiences that are segmented based on the types of widgets they use on a Cost-Per-Install (CPI) basis. Unlike traditional advertising or other widget distribution services, Netvibes Sponsored Placement delivers content to interested audiences through the user's natural process of daily discovery.

Netvibes Talk to Me provides on-going analyses of millions of Netvibes personalized pages to categorize widget usage behaviors and widget page combinations into hundreds of "matching types". Then, based on the context of the widgets installed on a individual user's personalized page--which widgets are installed next to which widgets--it then recommends new widgets based on similar matching types. For example, if you're a sports fan and thousands of users with your "matching type" are using the ESPN basketball video widget, it will be recommended to you automatically.

Netvibes fully respects each user's right to privacy by performing all analyses anonymously and in aggregate across millions of users worldwide. Talk to Me offers users a fun new way to discover relevant content while protecting and respecting their privacy.

To learn more about Netvibes Talk to Me, visit: http://blog.netvibes.com

About Netvibes (http://business.netvibes.com):
Netvibes is the leading personalization platform for the Web. For consumers, Netvibes.com is the most-awarded startpage portal where millions of people around the world can take control of their digital lives. For agencies and publishers, Netvibes' universal, cross-platform widget technology (UWA), widget distribution services and widget-based microsite publishing tools help more than 1000+ top brands rapidly deliver user-personalized marketing campaigns. For companies, Netvibes Enterprise provides secure, scalable personalized workspaces, industry dashboards and branded enterprise portals.

Founded in 2005, Netvibes has offices in Paris, London and San Francisco. For more information, visit: http://business.netvibes.com.

Media contact:
Vincent Chang
415-806-1769
vincent @ netvibes.com

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