As the Internet advertising industry matures, one of the challenges facing ad networks, agencies and advertisers is gaining access to top-tier publisher traffic on a large scale. Joining DoubleClick Advertising Exchange provides us direct access to those publishers allowing us to meet the growing demand from our advertisers.
PHOENIX (PRWEB) December 10, 2007
AdOn Network will join the DoubleClick Advertising Exchange as a beta partner for DoubleClick's product testing phase. DoubleClick began testing the new service and facilitating live transactions in late May. The DoubleClick Advertising Exchange service connects top-tier advertisers, agencies and networks with leading online publishers to maximize yield for sellers and improve campaign performance and ROI for buyers.
Participation in DoubleClick Advertising Exchange provides AdOn Network's advertisers access to DoubleClick's collection of top-tier publisher inventory.
"Joining DoubleClick Advertising Exchange marks another significant milestone for AdOn Network as we continue to expand our network and provide innovative solutions for our advertisers," said Steve Armstrong, CEO of AdOn Network. "As the Internet advertising industry matures, one of the challenges facing ad networks, agencies and advertisers is gaining access to top-tier publisher traffic on a large scale. Joining DoubleClick Advertising Exchange provides us direct access to those publishers allowing us to meet the growing demand from our advertisers."
"As an early participant in DoubleClick Advertising Exchange, AdOn Network and their advertisers can gain access to top-tier publishers," said Michael Rubenstein, VP and general manager, DoubleClick Advertising Exchange. "The service also allows AdOn Network to manage their media buys and publisher relationships more efficiently and effectively, improving the level and value of service that they can now offer advertisers."
Using the DoubleClick Advertising Exchange service, AdOn Network can give its advertisers real-time access to quality inventory with maximum return on media buys. Buyers can use a range of features to improve campaign performance in real time, including tools that enable them to continuously test, measure and modify characteristics like frequency, reach and location. Also, DoubleClick Advertising Exchange is tightly integrated with its existing DART(R) ad management platform, which enables AdOn Network to leverage features such as Spotlight tags.
About AdOn Network
AdOn Network is a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, delivering quality traffic from US and International sources. AdOn Network offers site-specific ROI tracking along with Behavioral, Contextual and Geo Targeting to equip advertisers with powerful performance-based tools to maximize their revenues. AdOn Network also features turnkey ASP solutions for Publishers, which enable them to create, manage and distribute their own advertiser accounts. Founded in 1999, AdOn Network is a venture-backed company, based in Phoenix, Arizona. For more information, visit http://www.AdOnNetwork.com.