We are thrilled to partner with the Food Network and Ellie Krieger, as we combine book, television, and the Web. The site is a complement to our premier lineup of self-help experts and will reach consumers who not only enjoy food, but also want to embrace better health choices
BROOKLYN, N.Y. (PRWEB) December 14, 2007
Ellie Krieger, who's Healthy Appetite series airs on Food Network every Saturday at 1 p.m. ET/PT, believes eating right should not be complicated. Healthy Living with Ellie Krieger features her approach of "simple, balanced, and easy." The site captures her enthusiasm for rich-tasting slimmed-down meals and recipes, emphasis on portion control, and easy to follow exercise plans customized to any fitness level. Through the use of sixteen online tracking and goal-oriented tools, including a Customized Daily Meal Planner, Personal Recipe Box, and Shopping List Tool, members learn how to eat better, lose weight, and feel great. Subscribers are treated to a daily cooking technique straight from her recipe box and simple health tips such as incorporating a short bout of play into our day--anything to get us active. Krieger also shares her secrets for staying on track even in the most challenging situations: at the office, in a restaurant, or on vacation.
With support from Krieger and an active online community, members find the guidance and balance they need: "The extension of my books and television show into the Web will only help me reach a wider group audience with my message of healthy and delectable meals and an active, balanced lifestyle. My new site guides subscribers step-by-step on how to make gradual small changes that can achieve big results, and includes my suggestions on how we can eat intuitively and listen to our bodies," said Ms. Krieger.
"We are thrilled to partner with the Food Network and Ellie Krieger, as we combine book, television, and the Web. The site is a complement to our premier lineup of self-help experts and will reach consumers who not only enjoy food, but also want to embrace better health choices," said Waterfront Media CEO and Co-Founder, Ben Wolin. "Online weight management has become increasingly popular and Waterfront Media has always been a leader in this arena. We have extraordinary breadth and depth for advertisers with our many partnerships on The Everyday Health Network, which allows advertisers to get their most of their marketing dollars by connecting potential customers through television, print and online."
Through its network of more than 20 health and wellness sites, including its flagship EverydayHealth.com, Waterfront Media enables advertisers and sponsors to align their brands with names that consumers can trust. Advertisers reach the most relevant members of their targeted audience--consumers that are focused, highly motivated, and are prepared to make a change, and therefore, consistently engaged. Please visit http://www.healthylivingwithellie.com for more information.
About Waterfront Media and The Everyday Health Network
Through its network of health, diet, fitness and pregnancy Web sites, including its flagship EverydayHealth.com, Waterfront Media enables consumers to live healthier lives every day. Waterfront Media is the largest privately held online health company and operates The Everyday Health Network, which attracts over 12 million unique users per month. For more information, please visit http://www.waterfrontmedia.com.
About Food Network
FOOD NETWORK (http://www.foodnetwork.com) is a unique lifestyle network and Web site that strives to be way more than cooking. The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel - while also expanding its repertoire of technique-based information. Food Network is distributed to 96 million coverage area homes and averages more than seven million Web site users monthly. With headquarters in New York City and offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Food Network can be seen internationally in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. The E.W. Scripps Company (NYSE:SSP), which also owns and operates HGTV (http://www.hgtv.com), DIY Network (http://www.diynetwork.com), Great American Country (http://www.gactv.com) and FINE LIVING TV NETWORK (http://www.fineliving.com), is the manager and general partner.